By Jake Donovan - By the time the National Football League is ready to kick off the 2013 season, Fox Sports 1 will have invaded what used to be sacred ground with two fight cards having aired on Monday nights.
With Monday Night Football no longer what it once was, that makes what boxing is attempting to do a welcome change to the norm.
“We’re good with it,” says Golden Boy Chief Marketing Officer Bruce Binkow of the inevitable competition coming from Monday Night Football, which posted record-low ratings in 2012. “We’re an alternative for sports fans who don’t necessarily want to watch football on Mondays, and we’re happy to provide that outlet.”
Golden Boy’s latest boxing series – which airs Monday nights on the newly formed Fox Sports 1 network – debuted in mid-August with a show live from New York City. The headliner saw Daniel Jacobs continue his miraculous comeback, knocking out Giovani Lorenzo in three rounds to re-establish himself as a middleweight contender. [Click Here To Read More]
With Monday Night Football no longer what it once was, that makes what boxing is attempting to do a welcome change to the norm.
“We’re good with it,” says Golden Boy Chief Marketing Officer Bruce Binkow of the inevitable competition coming from Monday Night Football, which posted record-low ratings in 2012. “We’re an alternative for sports fans who don’t necessarily want to watch football on Mondays, and we’re happy to provide that outlet.”
Golden Boy’s latest boxing series – which airs Monday nights on the newly formed Fox Sports 1 network – debuted in mid-August with a show live from New York City. The headliner saw Daniel Jacobs continue his miraculous comeback, knocking out Giovani Lorenzo in three rounds to re-establish himself as a middleweight contender. [Click Here To Read More]
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