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by David P. Greisman - Last year was supposed to set up this year for Canelo Alvarez and Adrien Broner.
Instead, 2013 has turned 2014 into a make-or-break year for them.
Winning won’t necessarily make Alvarez or Broner into the next Floyd Mayweather or Manny Pacquiao. But neither man can afford a loss, not if he wants the opportunity to take over the pay-per-view empire after Mayweather and Pacquiao retire.
Mayweather, who turns 37 in February, remains the greatest attraction in the sport today. He just set revenue and ticket sales records this past September with his win over Alvarez, and he has another four events remaining in his blockbuster deal with Showtime.
That victory — and the fact that both men work with Golden Boy Promotions — ensured that Mayweather has first dibs on the coveted Cinco de Mayo and Mexican Independence Day weekends in May and September, which have become the traditional dates for some of boxing’s biggest pay-per-views. [Click Here To Read More]
Instead, 2013 has turned 2014 into a make-or-break year for them.
Winning won’t necessarily make Alvarez or Broner into the next Floyd Mayweather or Manny Pacquiao. But neither man can afford a loss, not if he wants the opportunity to take over the pay-per-view empire after Mayweather and Pacquiao retire.
Mayweather, who turns 37 in February, remains the greatest attraction in the sport today. He just set revenue and ticket sales records this past September with his win over Alvarez, and he has another four events remaining in his blockbuster deal with Showtime.
That victory — and the fact that both men work with Golden Boy Promotions — ensured that Mayweather has first dibs on the coveted Cinco de Mayo and Mexican Independence Day weekends in May and September, which have become the traditional dates for some of boxing’s biggest pay-per-views. [Click Here To Read More]
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