Originally posted by Vicious.
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-Canelo Alvarez's career is already undergirded by his Mexican TV deal
-Alvarez walks into the future with a downside PPV range of ~400k, withe the baseline likely going up due to some conversion from Cotto's audience, making him HBO's unquestioned PPV star.
-HBO, for all of the collapse behind their boxing business, can still do a really good job of selling a fight if they put some effort behind it.
If the Showtime numbers are any real indicator, 'Canelo' walks into any PPV bout with baseline revenues of ~$15m (likely up to ~$20m, once you count the juice from the Cotto fight and HBO's larger audience)
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