Golden Boy is a sham. Arum definitely protects certain moneymakers, but GBP is more about manufacturing guys into stars with the help of HBO. Arum just waits for excellent fighters to emerge and then signs them when theyre hot.
Arum has really been looking to change and innovate the past few years. Big fights going to Dallas and NYC instead of Vegas. Live bands and DJs at Top Rank events.
Its just baby steps, but Arum knows that boxing has faded the past decade and is trying new stuff out. In all honesty, Oscar is just looking for a prettyboy he can market the way he marketed himself.
Arum has really been looking to change and innovate the past few years. Big fights going to Dallas and NYC instead of Vegas. Live bands and DJs at Top Rank events.
Its just baby steps, but Arum knows that boxing has faded the past decade and is trying new stuff out. In all honesty, Oscar is just looking for a prettyboy he can market the way he marketed himself.
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