Huge promotion, remember 24/7 was created to hype this fight. Also it was seen as a giant match up between two fighters that were seen in their primes. Not to mention the fight was taking place on Cinco De mayo.
^^^this plus the loss cost Oscar some of his PPV appeal and the fact that so many people didn't think Oscar could lose to the smaller Manny.
Floyd vs Oscar was billed as the fight to save boxing.
PAC vs Oscar was a circus act. I'm surprised it even sold over 500k. If PAC had the star power that he had right now during that fight it will sell over 2mills.
1. Pac was not cash cow status yet when he fought DLH, he was doing good numbers but not the kind of numbers he is doing now. Pac became a cash cow AFTER he destroyed DLH.
2. A lot of people boycotted this fight and viewed it as a publicity stunt. Pac moved up 3 weight classes to fight DLH. Everyone thought DLH was gonna dominate Pac. (Everyone was wrong)
3. The economy was way worse compared to the time DLH fought Floyd
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