This study focuses on over all avid fan base not total fan base. But the avid fan base of 16 million gives a good estimate. Boxing's over all fan base has been measured at 50 million while the UFC's is at 30 million so that tells us how much the cut of the pie is worth.
edit: for sources and discussion on the total fan base of 50 million and 30 million go here
http://www.boxingscene.com/forums/sh...d.php?t=573816
Scarborough sport's research study:
edit: for sources and discussion on the total fan base of 50 million and 30 million go here
http://www.boxingscene.com/forums/sh...d.php?t=573816
Scarborough sport's research study:
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