Id say beyonce. The reason is rihana seems to be firmly placed in the pop market whereas it seems like they are trying to put beyonce in that classic diva class where people like aretha franklin, whitney houston and their like reside. Rihana (although overrated) at least stays in her lane.
This^^^ I prefer Rihanna (can't stand Beyonce), but Beyonce's audience includes President Barack Obama and Oprah. You're not getting any bigger than that...
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