Originally posted by King Jaffe Joffer
Steve Kim reported in February that the "Real Warriors" card did over 50,000 buys. While this is much less in comparison to other megafights, this was much more than what Top Rank needed to make money on the event. I will happily provide a link if requested, and I wish more people would responsibly source their assertions on here.
Also, I think a lot of people may be giving one party too much credit on the 350,000 buys. Mayweather would not have drawn in that amount of people just facing any welterweight. I believe that, except in the case of the ultrastars who draw viewers no matter what, buyrates are either the product of a match-up of a big name and another name big enough to make it a fight of interest, as well as a decent undercard; or the freak show factor -- after all, Tyson/McBride did decent numbers in today's era of buyrates, although far less than the numbers that Tyson fights did in their heyday.
Mayweather-Judah did well because it was marketed very effectively. But Mayweather should not consider himself a PPV draw just yet. Gatti-Mayweather was a result of both Gatti's faithful following and the intrigue of the conflicting styles and the expectation of a dramatic massacre. But if Mayweather thinks that he could face someone on the level of a Henry Bruseles on PPV and get away with it (like some of the Jones and De La Hoya shows in years past), his marketing is not yet there. Don't forget all the empty seats for Mayweather-Mitchell.
Me, I still try to watch as many fights as possible. I wonder how much more productive I could be if I skipped the undercards on the ESPN2 shows.
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