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Beleaguered Microsoft’s Surface tablet flops
Beleaguered Microsoft’s Surface tablet flops
Wednesday, December 12, 2012 · 12:35 pm · 42 Comments
“Analytics firm Chitika looked at tens of millions of (North American) tablet ad impressions from November 12-18,” Will Shanklin reports for Gizmag. “The Windows RT Surface barely registered, making up 0.13% of tablet web traffic. That means that out of every 10,000 tablet ad impressions, an average of 13 came from Surface.”
“This is hardly the start Microsoft wanted. It spent months hyping the tablet, marketing it as a new productivity-focused device,” Shanklin reports. “Steve Ballmer and company held two Surface keynotes, and spent millions in advertising. What happened?”
Shanklin reports, “Pricing didn’t help. Surface starts at US$500, the same as the iPad… It’s as if Microsoft didn’t notice the Xooms, Playbooks, and Galaxy Tabs that had already failed with that strategy… There’s also the tablet itself. Its operating system is complicated, split into two desktop environments. It has a sparse app library. The device’s display, battery life, and cameras are inferior to the iPad’s. A kickstand and a keyboard clicking sound aren’t going to make up for that.”
“Chitikia’s statistics are bad for Microsoft, but they aren’t much better for Google,” Shanklin reports. “The Nexus 7 and 10 combined for over seven times the web traffic of Surface. That sounds good at first, but it still only makes up about 1% of tablet web traffic. The iPad continues to dominate, with 88% of all tablet web traffic.”
Read more in the full article here.
MacDailyNews Take: Getting a T-shirt with “I’m an idiot” printed on it is 50 times cheaper, and only slightly less effective, than wasting your money on beleaguered Microsoft’s garbage with a kickstand
Wednesday, December 12, 2012 · 12:35 pm · 42 Comments
“Analytics firm Chitika looked at tens of millions of (North American) tablet ad impressions from November 12-18,” Will Shanklin reports for Gizmag. “The Windows RT Surface barely registered, making up 0.13% of tablet web traffic. That means that out of every 10,000 tablet ad impressions, an average of 13 came from Surface.”
“This is hardly the start Microsoft wanted. It spent months hyping the tablet, marketing it as a new productivity-focused device,” Shanklin reports. “Steve Ballmer and company held two Surface keynotes, and spent millions in advertising. What happened?”
Shanklin reports, “Pricing didn’t help. Surface starts at US$500, the same as the iPad… It’s as if Microsoft didn’t notice the Xooms, Playbooks, and Galaxy Tabs that had already failed with that strategy… There’s also the tablet itself. Its operating system is complicated, split into two desktop environments. It has a sparse app library. The device’s display, battery life, and cameras are inferior to the iPad’s. A kickstand and a keyboard clicking sound aren’t going to make up for that.”
“Chitikia’s statistics are bad for Microsoft, but they aren’t much better for Google,” Shanklin reports. “The Nexus 7 and 10 combined for over seven times the web traffic of Surface. That sounds good at first, but it still only makes up about 1% of tablet web traffic. The iPad continues to dominate, with 88% of all tablet web traffic.”
Read more in the full article here.
MacDailyNews Take: Getting a T-shirt with “I’m an idiot” printed on it is 50 times cheaper, and only slightly less effective, than wasting your money on beleaguered Microsoft’s garbage with a kickstand
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