By Lyle Fitzsimmons - Forget Willy Loman.
And while you’re at it… forget Billy Mays, Dale Carnegie and that old guy who mentored Tom Cruise’s character in Jerry Maguire.
In fact, you can go ahead and forget every great salesman you’d ever thought you’d known from movies, literature and late-night infomercial TV.
Because Bob Arum’s got ’em all beat.
I went ahead and labeled the long-time Top Rank consigliere a “genius” in a pre-fight tweet last week, back when I thought his master stroke was merely selling a slap-hitting 140-pounder without a relevant division win as a worthwhile contender for a welterweight title.
The idea that Tim Bradley – with exactly 12 KOs in 28 pro fights – would put up anything more than token resistance to a rampaging pound-for-pounder who’d not lost in seven years seemed patently ridiculous, but Arum showed his chops in the number of savvy media pros he’d gotten to buy in. [Click Here To Read More]
And while you’re at it… forget Billy Mays, Dale Carnegie and that old guy who mentored Tom Cruise’s character in Jerry Maguire.
In fact, you can go ahead and forget every great salesman you’d ever thought you’d known from movies, literature and late-night infomercial TV.
Because Bob Arum’s got ’em all beat.
I went ahead and labeled the long-time Top Rank consigliere a “genius” in a pre-fight tweet last week, back when I thought his master stroke was merely selling a slap-hitting 140-pounder without a relevant division win as a worthwhile contender for a welterweight title.
The idea that Tim Bradley – with exactly 12 KOs in 28 pro fights – would put up anything more than token resistance to a rampaging pound-for-pounder who’d not lost in seven years seemed patently ridiculous, but Arum showed his chops in the number of savvy media pros he’d gotten to buy in. [Click Here To Read More]
Comment