The Bad Guy
Join Date: Dec 2007
Total Points: 57,267,861,848,781.98
Rebney clashed with Viacom. Even after Viacom bought the company from him he still acted like the owner.
Coker was the one who built up the last promotion(Strikeforce) to almost give UFC a run for its money. At least closer than any company since PRIDE. But I think he just got lucky with that company and the talent he acquired. I don't think he's going to have the same luck this time with Bellator. UFC is way bigger now and has way more head of steam then they did back then.
At that time Strikeforce was on network tv and UFC was still mostly PPV with the occasional spike card. With UFC's deal now with Fox I don't think Bellator stands a chance. That is if Viacom continues to not put their full resources behind the company which appears they are still not willing to do.
BUT having said all that, I think Bellator will be in better shape with Coker than they were with Rebney. Coker already got rid of the tournament system and they are planning to reduce the events. That should stabilize the promotion at least for the short term.