Former WBC middleweight champion Julio Cesar Chavez Jr. is not sold on the popularity of his Mexican rival, former WBC/WBA 154-pound champion Saul "Canelo" Alvarez.
A few days ago it was announced that Canelo's Showtime pay-per-view match with Floyd Mayweather Jr. generated 2.2 million purchases and became the highest grossing event in boxing history. So far the revenue has approached $150 million dollars and the MGM Grand's gate was over $20 million.
In contrast, Chavez's HBO pay-per-view debut last year came against Sergio Martinez and generated 475,000 purchases. The number surprised a a lot people who expected a lower number, because Chavez was the A-side of the match in terms of popularity and the event was going head to head with Canelo's Showtime televised fight with Josesito Lopez.
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