because when boxing was on life support and the only other boxer the public knew about was faking retirements to avoid risk, Pacquiao was the only guy who could keep boxing alive and bring in new fans.
No matter how much you hate the guy, you can't deny how much he's done for the sport and how for the longest time he was the most exciting fighter in the world.
Marquez hasn't even has 1/10 of the impact pacquiao has had.
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