The recurring memory of his first ever professional defeat is keeping Carl Froch on message ahead of his rematch with Mikkel Kessler.
The Nottingham-born IBF super-middleweight champion was on the wrong end of a result for the first time when he was beaten by Kessler in Herning, Denmark back in April 2010.
It was a loss which left Froch at one of his lowest ebbs, meaning the chance to exact revenge on the teak-tough Dane is driving him ahead of their May 25 showdown at London's O2 Arena.
They met in North Greenwich to launch the unification bout on Monday morning, and, even though Froch has since won, lost and won a world belt again, he remains scalded by what happened three years ago.
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