We know that Maloney has been saying he will pay Fury a million quid to fight Price, in this way they can make a good sounding "offer" on T.V and act as though Fury is ducking.
If we look a little closer however, all may not be as it first seems
Exclusive - Frank Maloney's company in deep financial trouble
So we can see here that a couple of months ago, Maloney's company is reported to be sinking, and is facing insolvency.
If this is the case, what are really
the chances he can afford to pay Fury that amount?
I think Maloney is full of ****, and it's just posturing.
The difference is, when Fury postures, he's not very smart about it, and comes off looking stupid. Price and Maloney know exactly what they are doing, and are able to play the general public expertly.