Originally Posted by chito
prof nadinig mo na ba ang kwento ng Halili beer? yan daw dati ang kumalaban sa san miguel at gaya na rin ng asia brewery, bagsak din. ewan ko lang kung totoo ang kinuwento sa amin ng management teacher namin dati sa college. totoo ba prof na nagkaroon talaga ng halili beer?
Halili Beer came out in the early 60's, its key market being in
Manila and Southern Tagalog.
It got amazing word of mouth. How much of the hype was a
backlash against San Miguel's monopoly, I'll never know, but
my father (RIP) said it was just as good, if not better than
San Miguel Pale Pilsen. Halili also marketed soft drinks such
as Goody ("Thirst come, Thirst served") Root Beer.
SMB promptly bought out the company and buried its brands.
Lucio Tan's Asia Brewery had better luck challenging SMB, in
the early 1980's.
As for Corona, you can get it in many restaurants and liquor
stores. Rustan's Grocery used to carry it. I don't understand
why it gets a lot of buzz, as it's actually kind of meh to me.