Originally Posted by mathed
They want to make money, Trout doesn't generate money. Now that Cotto lost, they will try even harder to make this fight happen because it means big money. Cotto may be on the fast decline too so better get that name on Canelo's resume before he is seen as so far past it that a win over him doesn't even warrant clout.
It's all about the TV audience and there's no reason to believe Trout will draw a smaller audience than most other potential opponents now that he's convincingly defeated Miguel Cotto.
But by the criteria which has defined Canelo's career to date, Cotto is clearly the more desirable opponent. He's smaller and past his best, two big pluses for Canelo's people.
I don't necessarily have a huge problem with Canelo, as a 22 year old, not facing elite opponents all the time. But given the status he appears to be gaining in the sport, and given that he is the WBC 154lb champion, it is time for this guy to face a legitimate threat for a change.