He's afraid he's going to get robbed in the UK. I'm not sure who's a bigger draw but I'm fairly certain Burns is. But HBO equates to a lot of viewers I guess.
And he's obviously not as good as Floyd but I find him to be exciting as he's willing to exchange and show strong solid defense. He won't get past 140 undefeated, I'll tell you that though. But that can be a good thing for his career.