Khan is the cashcow in the UK south of the heavyweights.He is in a different market and class.Whether people like to see him lose or win people still pay to watch Khan fight.If you were to brand Khan in the UK he's a premium brand.Kell Brook sells the Sheffield Arena but Khan sells any arena in the UK.Besides Brook's only known in the UK so any attempt in making the purse 50-50 is nothing short of ducking or an overinflated view of who Kell Brook is.It's just like when Manny Pacquiao thinks his brand is equal to Mayweather's,it's not just pathetic but obvious signs of schizophrenia.
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