Doesn't really need one he has came out and said 'the difference between Me and many of these other fighters is, I'm an entertainer' he said his Money Mayweather character is to make more $.
Hint #1 to the world: a 5'8 155pound man that lives in a 10million dollar mansion fights 1 every year and half for 30million+ is a NOT a thug.
Hint #2: in 100 degree weather of Las Vegas Floyd Mayweather is not doing strong arm robbery or pimping.
There was a HUGE void in boxing with television and MAJOR faces of the sport he filled it with brashness, ****iness and attitude that creates 50 new posts daily about what he has or hasn't done when he's NOT fighting. He moves boxing entertainment meter very few can and have done that.