One more thing. You have a fighter like Tim Bradley. Skilled (especially if you include his "head" lol), young/prime, but UNKNOWN completely outside of the "hardcore" boxing world.
He would do himself a big favor or should I say his promoters (whomever they are now) if they would have him fight on FREE TV just for the sake of getting his name OUT THERE.
Nowadays, promoters IMO don't know how to build a fighters name. IT used to be with plenty of tv vehicles this was possible. I would be ok, with a rising guy like Bradley fighting, "fair/good" guys on FREE tv.