By Cliff Rold - Before 2015 is over, boxing will have been seen on US network television in prime time five times on NBC.
Let that roll around in the ol’ noggin for a minute.
While it’s rolling, consider this: last year, HBO televised the fight with the single largest amount of live households viewing of any network. The rematch between Julio Cesar Chavez Jr. and Brian Vera pulled somewhere in the neighborhood of 1.4 million.
That was the best number for boxing in the US in 2015.
That is not a good number. As boxing’s best, it was horrific. The last time a live premium card topped two millions viewers was the 2009 Heavyweight battle between Vitali Klitschko and Chris Arreola. The 2013 pay-per view battle between Floyd Mayweather and Canelo Alvarez did more than two million buys.
Plenty of money.
Not enough eyes.
Boxing is doing well globally. The myth that it’s dying is absurd. That the audience in the US is dying is not a myth. We’ve seen a steady erosion of audience in the last thirty years. Every once in awhile there will be a spike, or a leveling off, but the overall trend has been gradual decline. [Click Here To Read More]
Let that roll around in the ol’ noggin for a minute.
While it’s rolling, consider this: last year, HBO televised the fight with the single largest amount of live households viewing of any network. The rematch between Julio Cesar Chavez Jr. and Brian Vera pulled somewhere in the neighborhood of 1.4 million.
That was the best number for boxing in the US in 2015.
That is not a good number. As boxing’s best, it was horrific. The last time a live premium card topped two millions viewers was the 2009 Heavyweight battle between Vitali Klitschko and Chris Arreola. The 2013 pay-per view battle between Floyd Mayweather and Canelo Alvarez did more than two million buys.
Plenty of money.
Not enough eyes.
Boxing is doing well globally. The myth that it’s dying is absurd. That the audience in the US is dying is not a myth. We’ve seen a steady erosion of audience in the last thirty years. Every once in awhile there will be a spike, or a leveling off, but the overall trend has been gradual decline. [Click Here To Read More]
Comment