The1God
02-02-2005, 03:31 PM
Queer Beer Targets Europe's Gays
Posted: February 2, 2005 11:01 am. ET
(Geneva, Switzerland) First there was beer. And, it was good. Then there was near beer. And, it was not so good. Now, there is Queer Beer. And the two Swiss businessmen behind it hope it will be great.
"My business partner, who is gay, and I were talking about how to corner the homosexual market and came up with the idea for a drink aimed specifically at gay men and women," says Michael Hutmacher.
"It really was just a crazy idea at first, but we've now come up with a product."
The duo founded a company called Lemonhead to make the suds and they hope to have the first bottles rolling off the lines in time for Pride celebrations throughout Europe.
"Our beer is a humorous attempt to identify with the gay scene and we hope it will help people to feel relaxed with their sexuality and not hide away," says Hutmacher.
The lager has at least one beer aficionado salivating.
Moel Volken, from gay rights organization Pink Cross, said the beer was an excellent idea.
"I'm happy to see that homosexuals are being taken seriously as consumers. I just hope that the beer tastes good," he said.
But, don't expect to find Queer Beer making its way to North America any time soon. Hutmacher says their plant is too small to begin exporting to the US.
Meanwhile, a gay wine from New Zealand is flying off the shelves. (story) Pansy Wine is available in Australia and parts of California as well as New Zealand.
I hear drinking this stuff hurts your ass!
Posted: February 2, 2005 11:01 am. ET
(Geneva, Switzerland) First there was beer. And, it was good. Then there was near beer. And, it was not so good. Now, there is Queer Beer. And the two Swiss businessmen behind it hope it will be great.
"My business partner, who is gay, and I were talking about how to corner the homosexual market and came up with the idea for a drink aimed specifically at gay men and women," says Michael Hutmacher.
"It really was just a crazy idea at first, but we've now come up with a product."
The duo founded a company called Lemonhead to make the suds and they hope to have the first bottles rolling off the lines in time for Pride celebrations throughout Europe.
"Our beer is a humorous attempt to identify with the gay scene and we hope it will help people to feel relaxed with their sexuality and not hide away," says Hutmacher.
The lager has at least one beer aficionado salivating.
Moel Volken, from gay rights organization Pink Cross, said the beer was an excellent idea.
"I'm happy to see that homosexuals are being taken seriously as consumers. I just hope that the beer tastes good," he said.
But, don't expect to find Queer Beer making its way to North America any time soon. Hutmacher says their plant is too small to begin exporting to the US.
Meanwhile, a gay wine from New Zealand is flying off the shelves. (story) Pansy Wine is available in Australia and parts of California as well as New Zealand.
I hear drinking this stuff hurts your ass!