Rick Reeno
05-27-2005, 01:30 PM
Is modesty a virtue? If you are young boxer grappling for big fights and public recognition, then the answer to that question is a definite no. Spouting poetry and predicting the round in which his opponents would fall, Cassius Clay (aka Muhammad Ali) arrived on the scene in 1960 with a bang and over the better part of two decades essentially transformed the ‘sweet science’ from a sport into an entertainment industry. As such, marketability is now the name of the game. [details (http://www.boxingscene.com/?m=show&id=1248)]