Curly Howard
08-25-2004, 10:01 PM
While we are celebrating the victory against Kondo in the last Pride GP in Japan we are divulging that the athlete Wanderlei Silva is the new spokesman of the Motor Cabral, one of the biggest dealers of Motorcycles Honda in Brazil, with 50 years of know-how in the Brazilian Market , and absolute sales leader in Curitiba.
The campaign involves films for TV (version of 30 and 15 seconds), periodical announcements and magazines, Spot of radio, Billboard, material for point of sales and banners for the Internet, looking for to associate the force and credibility of the brand Cabral Motor/Honda with the image of the athlete, his strong appeal to the young people and motorcycle fans.
During the campaign the dealer also goes to sell an exclusive and limited series of the motorcycle Twister, Titan and Biz, personalized with the WAND stamp. Some Wanderlei words: "I'm very proud of a brand like Cabral, with the force of Honda products, to believe in my work and my image, it is the recognition in my city and country of a work made with such a way effort and devotion. I am certain that it will be a success of sales and that it goes to call the attention the proper Honda in Japan ".
Also Cabral is very satisfied with the partnership, having in the local athlete its spokesman with bigger world-wide recognition, and that express better than nobody the qualities that become subject of the Advertising campaign: Force, Determination and Courage, that represent the Motor Cabral and the Honda Products so well.
This is the biggest campaign already developed in Brazil using a MMA athlete (Mixed Martial Arts). This kind of campaign is already normal in main countries, also with Brazilian athletes, is the case of the proper Wanderlei Silva that has some contracts advertising in Japan. We specifically wait that the example of the Motor Cabral will be followed by other companies in all Brazil, demystifying this sport that is appreciated in the entire world and that, in Curitiba, always had a public faithful and gotten passionate and athletes who are examples of behavior, professionalism and integrity.
http://www.globalmma.net/pictures/SilvaHondaAd1.jpg
http://www.globalmma.net/pictures/SilvaHondaAd2.jpg
The campaign involves films for TV (version of 30 and 15 seconds), periodical announcements and magazines, Spot of radio, Billboard, material for point of sales and banners for the Internet, looking for to associate the force and credibility of the brand Cabral Motor/Honda with the image of the athlete, his strong appeal to the young people and motorcycle fans.
During the campaign the dealer also goes to sell an exclusive and limited series of the motorcycle Twister, Titan and Biz, personalized with the WAND stamp. Some Wanderlei words: "I'm very proud of a brand like Cabral, with the force of Honda products, to believe in my work and my image, it is the recognition in my city and country of a work made with such a way effort and devotion. I am certain that it will be a success of sales and that it goes to call the attention the proper Honda in Japan ".
Also Cabral is very satisfied with the partnership, having in the local athlete its spokesman with bigger world-wide recognition, and that express better than nobody the qualities that become subject of the Advertising campaign: Force, Determination and Courage, that represent the Motor Cabral and the Honda Products so well.
This is the biggest campaign already developed in Brazil using a MMA athlete (Mixed Martial Arts). This kind of campaign is already normal in main countries, also with Brazilian athletes, is the case of the proper Wanderlei Silva that has some contracts advertising in Japan. We specifically wait that the example of the Motor Cabral will be followed by other companies in all Brazil, demystifying this sport that is appreciated in the entire world and that, in Curitiba, always had a public faithful and gotten passionate and athletes who are examples of behavior, professionalism and integrity.
http://www.globalmma.net/pictures/SilvaHondaAd1.jpg
http://www.globalmma.net/pictures/SilvaHondaAd2.jpg