Advertisement
Advertisement
Boxingscene.com

Espinoza Explains Showtime's Position on PPV Numbers

By Mitch Abramson

Fans looking forward to sifting through future pay-per-view numbers after a big fight as a way to rate the success of a promotion shouldn’t rely on Showtime to provide those figures going forward.

Showtime boxing head Stephen Espinoza told BoxingScene.com on Monday the network plans on withholding upcoming PPV numbers to avoid the type of controversy that engulfed Floyd Mayweather’s last bout with Marcos Maidana on May 3 when the topic of PPV buys seemed to overwhelm the actual bout itself, he said. The numbers will only be released if the event sets a PPV record, he said.

“The dynamic that we’ve observed over the last six months in particular- there seems to be an almost obsession with the pay-per-view numbers,” Espinoza said during a break from the press tour in Manhattan for Mayweather’s Sept. 13 rematch with Maidana. “And it seems to have gotten to the point where it’s even overshadowing the talk of the event itself. And we just came to the conclusion that we’re not going to feed into it anymore and it really was a gradual process but when we saw the talk after the May 3 fight being dominated by PPV buys, at the expense of people discussing what was really an exciting, action-packed fight- and one of the most competitive fights in recent memory for Floyd- it seemed to be a real negative for the event, for the sport and for us as a whole.”

Espinoza said the network will only release the figures “if it’s a huge record setter, if we break 2.5 [million buys].” But “the normal course of business” will be to withhold the numbers, he said.

“I don’t think it’s particularly healthy,” he said of having the PPV results released to the public. “We just decided we didn’t want to particularly feed into it anymore.”

As a result, Espinoza has determined to make sure those figures remain in-house. The crux of the problem has to do with reports that Mayweather’s first bout with Maidana did roughly 900,000 buys, an impressive figure by most standards but not Mayweather, who routinely boasts of being able to do a million plus buys.

“I’m not sure that we’ll release the figures very regularly at all,” he said. “I think whether it’s a Mayweather fight or another fight I don’t know where the habit came from [of releasing the figures]. I understand the curiosity. But at a certain point it became almost bigger than the event itself, certainly with Floyd. And a second element of it is in the context of a very complex deal there are a lot of misunderstandings and misperceptions of the deal and therefore the PPV performance was being mischaracterized as generating huge losses.”

While Espinoza has disputed that 900,000 figure, he also says that even if Mayweather were to produce that amount, it shouldn’t be viewed as a failure.

“I don’t know where that comes from,” Espinoza said to a group of reporters on Monday.

“Historically Floyd has averaged a little bit over a million, maybe a little higher after the  Canelo (Alvarez) fight. That’s where it comes from. The million buys doesn’t represent any break point for us.”

Espinoza raised some eyebrows when he told reporters that if Mayweather were to ever lose, his following PPV fight after the loss “will be one of his biggest. I think there’s such a curiosity about Mayweather and he’s got such a persona that the curiosity factor on how he responds to a loss both outside the ring and in the ring will make up for any loss of the façade of perfection.”

Mitch Abramson covers boxing for the New York Daily News and BoxingScene.com.

User Comments and Feedback (Register For Free To Comment) Comment by pacfan on 09-16-2014

people need to get real and stop acting like kids. espinoza can toss any number and people will believe it. there's zero way of verifying it. nada, none, nil, zero. even fat dan can toss any number and fans will…

Comment by G G G on 09-16-2014

As weird as it may sound, I have no problem with the decision. Fans seem SO concerned about purses, ratings and revenue as if they were getting a percentage from the earnings. It is a bit pathetic. It is useless…

Comment by Hougigo on 09-16-2014

no way numbers out less than a week

Comment by Bigg Rigg on 09-16-2014

Numbers are down and they don't wanna get laughed at anymore. That's all it is.

Comment by Free Booty Dew! on 09-16-2014

[QUOTE=ThePrince;14953852][IMG]http://l.yimg.com/bt/api/res/1.2/aPdrQ9hUIAxEcJzI_BB6tQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTQyMTtweG9mZj01MDtweW9mZj0wO3E9NzU7dz03NDk-/http://media.zenfs.com/en_us/News/gettyimages.com/floyd-mayweather-jr-v-marcos-20140714-200153-540.jpg[/IMG] [B][SIZE="5"]Floyd: Men lie, women lie, numbers don...[/SIZE][/B] [IMG]http://i2.cdn.turner.com/si/dam/assets/131223195522-espinoza-floyd-655-single-image-cut.jpg[/IMG] *Espinoza whispers something in his ear* [B][SIZE="5"]Floyd: What? We're not releasing the numbers any more?[/SIZE][/B][/QUOTE] Floyd looks old in the second pic.

Post a Comment - View More User Comments (85)
Top Headlines Hearn: Joshua-Povetkin Happens in UK, We Won't Go To Russia Arum: Pacquiao, Crawford-Horn Double Would Be ESPN PPV Joshua Promoter: We Want Wilder By Year's End - Even in U.S. Evander Holyfield Enters The World of Cryptocurrency The Road to Keith Thurman-Errol Spence Begins (! Or ?) Angulo Very Angry With Chavez Jr. For Delaying Their Fight Jorge Linares Very Willing To Face Lomachenko or Garcia Next Arum Reacts To The Chatter of a Pacquiao vs. Lomachenko Bout Terence Crawford vs. Jeff Horn Heading To MSG on April 14? Photos: Gilberto Ramirez Training in Beast Mode For Ahmed Lomachenko's Manager: Pacquiao is Old, No Gain in Beating Him Photos: Lamont Peterson, Robert Easter, Browne Workouts David Kaminsky, 17-Year-Old Israeli Prospect, Joins Top Rank Photos: Errol Spence Looking Very Sharp During Workout Lamont Peterson Feels He's in 'Perfect Place' For Spence Clash Miguel Berchelt Holds Presser, Still Unsure of Next Opponent Lipinets Trained With One Hand, 'Begged' to Stay in Garcia Fight Parker's Promoter: Joshua's 'More Than Human' Talk is Just Silly Brook-Rabchenko: Kid Galahad, Appleyard vs. Shafiq Added Frampton: I May Need Career Best Performance To Beat Donaire Lipinets Suffers Hand Injury, Fight Against Garcia Postponed Photos: Carl Frampton, Nonito Donaire - Go Face To Face Anthony Mundine Places Full Focus on Jeff Horn After Big KO Win David Price Agrees to Fight Povetkin on Joshua-Parker Undercard Easter: I Must Fight Tall; I Made the Shafikov Fight Too Hard Bivol: Barrera Made a Mistake Choosing to Fight Me, Not Kovalev Spence: Crawford Needs To Worry About Beating Horn Before Me Joshua: It'll Take More Than a Human to Stop Me From Destiny Trainer: Parker Knows His Place in History at Stake With Joshua Dubois Ready To Rise: I Want To Get To The Top of The Division! Joshua Embraces Idea of Tyson Fury Walking Parker To The Ring Pacquiao Says He is Targeting a Lomachenko Showdown Anthony Joshua Nominated For Laureus World Sports Award Marcus Browne: I'm Settled and Coming into My Own Sanchez: Canelo Knew if He Stopped - Golovkin Would KO Him! Jeff Horn Shakes Head at Mundine's "White Boy" Comments Roman Now Mandatory To Miguel Berchelt, Who Hunts For Foe Anthony Joshua: The Rumors About My Chin - It's All Fake News Manny Pacquiao Return Being Lined Up For Crawford-Horn Card Golovkin's Promoter Breaks Down Latest on Canelo Rematch
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement