Advertisement
Advertisement
Boxingscene.com

Espinoza Explains Showtime's Position on PPV Numbers

By Mitch Abramson

Fans looking forward to sifting through future pay-per-view numbers after a big fight as a way to rate the success of a promotion shouldn’t rely on Showtime to provide those figures going forward.

Showtime boxing head Stephen Espinoza told BoxingScene.com on Monday the network plans on withholding upcoming PPV numbers to avoid the type of controversy that engulfed Floyd Mayweather’s last bout with Marcos Maidana on May 3 when the topic of PPV buys seemed to overwhelm the actual bout itself, he said. The numbers will only be released if the event sets a PPV record, he said.

“The dynamic that we’ve observed over the last six months in particular- there seems to be an almost obsession with the pay-per-view numbers,” Espinoza said during a break from the press tour in Manhattan for Mayweather’s Sept. 13 rematch with Maidana. “And it seems to have gotten to the point where it’s even overshadowing the talk of the event itself. And we just came to the conclusion that we’re not going to feed into it anymore and it really was a gradual process but when we saw the talk after the May 3 fight being dominated by PPV buys, at the expense of people discussing what was really an exciting, action-packed fight- and one of the most competitive fights in recent memory for Floyd- it seemed to be a real negative for the event, for the sport and for us as a whole.”

Espinoza said the network will only release the figures “if it’s a huge record setter, if we break 2.5 [million buys].” But “the normal course of business” will be to withhold the numbers, he said.

“I don’t think it’s particularly healthy,” he said of having the PPV results released to the public. “We just decided we didn’t want to particularly feed into it anymore.”

As a result, Espinoza has determined to make sure those figures remain in-house. The crux of the problem has to do with reports that Mayweather’s first bout with Maidana did roughly 900,000 buys, an impressive figure by most standards but not Mayweather, who routinely boasts of being able to do a million plus buys.

“I’m not sure that we’ll release the figures very regularly at all,” he said. “I think whether it’s a Mayweather fight or another fight I don’t know where the habit came from [of releasing the figures]. I understand the curiosity. But at a certain point it became almost bigger than the event itself, certainly with Floyd. And a second element of it is in the context of a very complex deal there are a lot of misunderstandings and misperceptions of the deal and therefore the PPV performance was being mischaracterized as generating huge losses.”

While Espinoza has disputed that 900,000 figure, he also says that even if Mayweather were to produce that amount, it shouldn’t be viewed as a failure.

“I don’t know where that comes from,” Espinoza said to a group of reporters on Monday.

“Historically Floyd has averaged a little bit over a million, maybe a little higher after the  Canelo (Alvarez) fight. That’s where it comes from. The million buys doesn’t represent any break point for us.”

Espinoza raised some eyebrows when he told reporters that if Mayweather were to ever lose, his following PPV fight after the loss “will be one of his biggest. I think there’s such a curiosity about Mayweather and he’s got such a persona that the curiosity factor on how he responds to a loss both outside the ring and in the ring will make up for any loss of the façade of perfection.”

Mitch Abramson covers boxing for the New York Daily News and BoxingScene.com.

User Comments and Feedback (Register For Free To Comment) Comment by pacfan on 09-16-2014

people need to get real and stop acting like kids. espinoza can toss any number and people will believe it. there's zero way of verifying it. nada, none, nil, zero. even fat dan can toss any number and fans will…

Comment by TheNotoriousOne on 09-16-2014

As weird as it may sound, I have no problem with the decision. Fans seem SO concerned about purses, ratings and revenue as if they were getting a percentage from the earnings. It is a bit pathetic. It is useless…

Comment by Hougigo on 09-16-2014

no way numbers out less than a week

Comment by Bigg Rigg on 09-16-2014

Numbers are down and they don't wanna get laughed at anymore. That's all it is.

Comment by Free Booty Dew! on 09-16-2014

[QUOTE=ThePrince;14953852][IMG]http://l.yimg.com/bt/api/res/1.2/aPdrQ9hUIAxEcJzI_BB6tQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTQyMTtweG9mZj01MDtweW9mZj0wO3E9NzU7dz03NDk-/http://media.zenfs.com/en_us/News/gettyimages.com/floyd-mayweather-jr-v-marcos-20140714-200153-540.jpg[/IMG] [B][SIZE="5"]Floyd: Men lie, women lie, numbers don...[/SIZE][/B] [IMG]http://i2.cdn.turner.com/si/dam/assets/131223195522-espinoza-floyd-655-single-image-cut.jpg[/IMG] *Espinoza whispers something in his ear* [B][SIZE="5"]Floyd: What? We're not releasing the numbers any more?[/SIZE][/B][/QUOTE] Floyd looks old in the second pic.

Post a Comment - View More User Comments (85)
Top Headlines Izu Ugonoh: I Have To Be at My Best To Beat Dominic Breazeale Chavez Expects to Enter Ring at 180; Canelo Not Concerned DiBella: Unlike Wilder-Wawrzyk, 'Nervous' About Wilder-Washington Chavez: Canelo Picked Me Over GGG For 'Easier Fight, More Money' Gavin McDonnell: I'll Do Whatever it Takes To Beat Rey Vargas Izu Ugonoh Aims To Make a Statement in Big Career Showcase Liam Williams on Liam Smith: This Is A Real Fight, It'll Be Good Cecilia Braekhus' Former Coach Ready To Help Svensson Win Angulo: Canelo Lacking The Heart and Balls To Face Golovkin Mayweather Sr: I Would Beat Conor McGregor's Ass - And I'm 63! Adam Bashanov Set To Turn Pro on Ceylan vs. Lowe Card WBA, AIBA Hold a Second Meeting in Taipei To Further Relations Jhonny Gonzalez Back on March 25, To Face Sergio Estrella Jarrett Hurd: I'm Turning A lot of Non-Believers into Believers Dat Nguyen Shocks Miguel Flores, Blasts Him Out in Six Rounds Video: Canelo Alvarez Talks Chavez, Golovkin, More Hunter: Ward Mistreated By Media, HBO - Why Wouldn't He Retire? Daniel Franco Training, Set To Return on March 23 in LA Canelo is Confident That He Can Put Chavez Jr. To Sleep Video: Julio Cesar Chavez Jr. Discusses Canelo, Weight, More Photos: Lucian Bute, Eleider Alvarez - Go Face To Face at Presser Canelo: Mayweather-McGregor Would Be a Black Eye For Boxing De La Hoya: Canelo-Chavez Will Be a War - There is No Favorite Orlando Salido Being Considered for Canelo-Chavez Co-Feature Rey Vargas vs. Gavin McDonnell To Be Carried By KlowdTV Photos: Canelo, Chavez Jr. - Go Face To Face in New York City Floyd Mayweather Plans Big 40th Birthday Bash in California Garcia On Dad's Tirade: Free Speech, He Can Say What He Wants De La Hoya: GGG Can Fight Canelo or Keep Making What He Makes! Pacquiao's Adviser Aims To Finalize Fight, Venue By Next Week Lee Selby To Return On Haye-Bellew, Will Face Andoni Gago Photos: Caleb Plant Putting in Work For Ring Return Otto Wallin Very Excited To Headline Hometown Card on April 22 Frank Buglioni Injured In Sparring, Out Of Ricky Summers Defence Photos: Gennady Golovkin in Top Form, Putting in Work For Jacobs Caleb Plant on Sparring George Groves, Future Plans Bellew Warns Haye: Try Something - I'll Smack Your F***ing Face! Wilder: Would've Been 'Stupid' to Face a 'Killer' in This Fight Lomachenko: I'll Be No. 1 P4P Once I Beat Two Lightweight Champs Hughie Fury’s Trainer: He Must Rip Title Away From Joseph Parker
Advertisement
Latest Active Forum Threads
Advertisement
Advertisement