Advertisement
Advertisement
Boxingscene.com

Espinoza Explains Showtime's Position on PPV Numbers

By Mitch Abramson

Fans looking forward to sifting through future pay-per-view numbers after a big fight as a way to rate the success of a promotion shouldn’t rely on Showtime to provide those figures going forward.

Showtime boxing head Stephen Espinoza told BoxingScene.com on Monday the network plans on withholding upcoming PPV numbers to avoid the type of controversy that engulfed Floyd Mayweather’s last bout with Marcos Maidana on May 3 when the topic of PPV buys seemed to overwhelm the actual bout itself, he said. The numbers will only be released if the event sets a PPV record, he said.

“The dynamic that we’ve observed over the last six months in particular- there seems to be an almost obsession with the pay-per-view numbers,” Espinoza said during a break from the press tour in Manhattan for Mayweather’s Sept. 13 rematch with Maidana. “And it seems to have gotten to the point where it’s even overshadowing the talk of the event itself. And we just came to the conclusion that we’re not going to feed into it anymore and it really was a gradual process but when we saw the talk after the May 3 fight being dominated by PPV buys, at the expense of people discussing what was really an exciting, action-packed fight- and one of the most competitive fights in recent memory for Floyd- it seemed to be a real negative for the event, for the sport and for us as a whole.”

Espinoza said the network will only release the figures “if it’s a huge record setter, if we break 2.5 [million buys].” But “the normal course of business” will be to withhold the numbers, he said.

“I don’t think it’s particularly healthy,” he said of having the PPV results released to the public. “We just decided we didn’t want to particularly feed into it anymore.”

As a result, Espinoza has determined to make sure those figures remain in-house. The crux of the problem has to do with reports that Mayweather’s first bout with Maidana did roughly 900,000 buys, an impressive figure by most standards but not Mayweather, who routinely boasts of being able to do a million plus buys.

“I’m not sure that we’ll release the figures very regularly at all,” he said. “I think whether it’s a Mayweather fight or another fight I don’t know where the habit came from [of releasing the figures]. I understand the curiosity. But at a certain point it became almost bigger than the event itself, certainly with Floyd. And a second element of it is in the context of a very complex deal there are a lot of misunderstandings and misperceptions of the deal and therefore the PPV performance was being mischaracterized as generating huge losses.”

While Espinoza has disputed that 900,000 figure, he also says that even if Mayweather were to produce that amount, it shouldn’t be viewed as a failure.

“I don’t know where that comes from,” Espinoza said to a group of reporters on Monday.

“Historically Floyd has averaged a little bit over a million, maybe a little higher after the  Canelo (Alvarez) fight. That’s where it comes from. The million buys doesn’t represent any break point for us.”

Espinoza raised some eyebrows when he told reporters that if Mayweather were to ever lose, his following PPV fight after the loss “will be one of his biggest. I think there’s such a curiosity about Mayweather and he’s got such a persona that the curiosity factor on how he responds to a loss both outside the ring and in the ring will make up for any loss of the façade of perfection.”

Mitch Abramson covers boxing for the New York Daily News and BoxingScene.com.

User Comments and Feedback (Register For Free To Comment) Comment by pacfan on 09-16-2014

people need to get real and stop acting like kids. espinoza can toss any number and people will believe it. there's zero way of verifying it. nada, none, nil, zero. even fat dan can toss any number and fans will…

Comment by G G G on 09-16-2014

As weird as it may sound, I have no problem with the decision. Fans seem SO concerned about purses, ratings and revenue as if they were getting a percentage from the earnings. It is a bit pathetic. It is useless…

Comment by Hougigo on 09-16-2014

no way numbers out less than a week

Comment by Bigg Rigg on 09-16-2014

Numbers are down and they don't wanna get laughed at anymore. That's all it is.

Comment by Free Booty Dew! on 09-16-2014

[QUOTE=ThePrince;14953852][IMG]http://l.yimg.com/bt/api/res/1.2/aPdrQ9hUIAxEcJzI_BB6tQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTQyMTtweG9mZj01MDtweW9mZj0wO3E9NzU7dz03NDk-/http://media.zenfs.com/en_us/News/gettyimages.com/floyd-mayweather-jr-v-marcos-20140714-200153-540.jpg[/IMG] [B][SIZE="5"]Floyd: Men lie, women lie, numbers don...[/SIZE][/B] [IMG]http://i2.cdn.turner.com/si/dam/assets/131223195522-espinoza-floyd-655-single-image-cut.jpg[/IMG] *Espinoza whispers something in his ear* [B][SIZE="5"]Floyd: What? We're not releasing the numbers any more?[/SIZE][/B][/QUOTE] Floyd looks old in the second pic.

Post a Comment - View More User Comments (85)
Top Headlines Abel Sanchez: Ward Will Beat Kovalev, It Won't Be Controversial Errol Spence: 30,000 Fans Rooting For Kell Brook Won't Faze Me Video: Robert Garcia on Mikey, Golovkin-Jacobs, More Marco Huck vs. Mairis Briedis: Torch Songs Video: Abner Mares Discusses His Career, Future Options Golovkin's Coach Reacts To De La Hoya's Position on June Fight Video: Richard Schaefer on Future of Ringstar Prospects, More Leduan Barthelemy Drops, Stops Reynaldo Blanco in Nine Yuriorkis Gamboa vs. Jayson Velez in Play For May 5, Las Vegas Robert Garcia Fears That Age Has Finally Caught Up With Golovkin Golden Boy Prez on Linares' Future, Garcia/Lomachenko Fights Schaefer Agrees With De La Hoya's Position on Golovkin June Fight Photos: Ringstar Sports Prospects, Schaefer, Roach, Garcia Presser Nonito Donaire Meeting with Promoters, Decision Coming Soon Briedis-Huck Now For Full WBC Title, Bellew Made Emeritus Champ Nacho: Chavez Jr. Will Never Be His Father, But He Can Win Petr Petrov Continues To Grind Hard; Antoine Douglas Gets Win Vincent Feigenbutz To Top May 13 Sauerland Card in Karlsruhe Golovkin's Trainer: Spence is Not Ready, Brook Will Beat Him Christopher Diaz, Olympians Return on Top Rank Card, April 21 Muhammad Ali - New Film Getting Developed, To Drop in 2021 Sullivan Barrera vs. Paul Parker Finalized for HBO Latino, April 15 Bellew Admits He Was Terrified, Wrote a Will Before Haye Fight Joseph Parker vs. Hughie Fury Not Likely To Leave Auckland Daniel Dubois vs. David Howe Added To Manchester Card Crawford-Diaz Announced for 5/20 at MSG, Not Prudential Center Kosei Tanaka vs. Angel Acosta Finalized For May 20 in Nagoya Kell Brook vs. Errol Spence - Ticket Information Quigg vs. Simion Could Become Final Eliminator, Says Hearn Cause of Amateur's Death a Mystery as Investigation Continues Warren: Forget Flanagan-Crolla, Let’s Make Flanagan-Linares Amir Khan Eager to Test Out His Surgically Repaired Right Hand Spence's Trainer: Errol is Just as Big, Taller Than Kell Brook Scott Quigg Aims To Reclaim Elite Status With Freddie Roach Paul Butler: Jamie McDonnell Fight Is Close Marcus Morrison: I F***ed Up, Will Be Back Better Andy Lee Tired of "Biased" Commentary During Sky Sports Cards Mikey Garcia Feels Golovkin Made Mistake By Going To PPV Wladimir Klitschko: Guns Are Cocked, I Look Forward To Shooting Hearn: Joshua-Haye is Dead, Haye Needs Bellew Rematch
Advertisement
Latest Active Forum Threads
Advertisement
Advertisement