Advertisement
Advertisement
Boxingscene.com

Espinoza Explains Showtime's Position on PPV Numbers

By Mitch Abramson

Fans looking forward to sifting through future pay-per-view numbers after a big fight as a way to rate the success of a promotion shouldn’t rely on Showtime to provide those figures going forward.

Showtime boxing head Stephen Espinoza told BoxingScene.com on Monday the network plans on withholding upcoming PPV numbers to avoid the type of controversy that engulfed Floyd Mayweather’s last bout with Marcos Maidana on May 3 when the topic of PPV buys seemed to overwhelm the actual bout itself, he said. The numbers will only be released if the event sets a PPV record, he said.

“The dynamic that we’ve observed over the last six months in particular- there seems to be an almost obsession with the pay-per-view numbers,” Espinoza said during a break from the press tour in Manhattan for Mayweather’s Sept. 13 rematch with Maidana. “And it seems to have gotten to the point where it’s even overshadowing the talk of the event itself. And we just came to the conclusion that we’re not going to feed into it anymore and it really was a gradual process but when we saw the talk after the May 3 fight being dominated by PPV buys, at the expense of people discussing what was really an exciting, action-packed fight- and one of the most competitive fights in recent memory for Floyd- it seemed to be a real negative for the event, for the sport and for us as a whole.”

Espinoza said the network will only release the figures “if it’s a huge record setter, if we break 2.5 [million buys].” But “the normal course of business” will be to withhold the numbers, he said.

“I don’t think it’s particularly healthy,” he said of having the PPV results released to the public. “We just decided we didn’t want to particularly feed into it anymore.”

As a result, Espinoza has determined to make sure those figures remain in-house. The crux of the problem has to do with reports that Mayweather’s first bout with Maidana did roughly 900,000 buys, an impressive figure by most standards but not Mayweather, who routinely boasts of being able to do a million plus buys.

“I’m not sure that we’ll release the figures very regularly at all,” he said. “I think whether it’s a Mayweather fight or another fight I don’t know where the habit came from [of releasing the figures]. I understand the curiosity. But at a certain point it became almost bigger than the event itself, certainly with Floyd. And a second element of it is in the context of a very complex deal there are a lot of misunderstandings and misperceptions of the deal and therefore the PPV performance was being mischaracterized as generating huge losses.”

While Espinoza has disputed that 900,000 figure, he also says that even if Mayweather were to produce that amount, it shouldn’t be viewed as a failure.

“I don’t know where that comes from,” Espinoza said to a group of reporters on Monday.

“Historically Floyd has averaged a little bit over a million, maybe a little higher after the  Canelo (Alvarez) fight. That’s where it comes from. The million buys doesn’t represent any break point for us.”

Espinoza raised some eyebrows when he told reporters that if Mayweather were to ever lose, his following PPV fight after the loss “will be one of his biggest. I think there’s such a curiosity about Mayweather and he’s got such a persona that the curiosity factor on how he responds to a loss both outside the ring and in the ring will make up for any loss of the façade of perfection.”

Mitch Abramson covers boxing for the New York Daily News and BoxingScene.com.

User Comments and Feedback (Register For Free To Comment) Comment by pacfan on 09-16-2014

people need to get real and stop acting like kids. espinoza can toss any number and people will believe it. there's zero way of verifying it. nada, none, nil, zero. even fat dan can toss any number and fans will…

Comment by G G G on 09-16-2014

As weird as it may sound, I have no problem with the decision. Fans seem SO concerned about purses, ratings and revenue as if they were getting a percentage from the earnings. It is a bit pathetic. It is useless…

Comment by Hougigo on 09-16-2014

no way numbers out less than a week

Comment by Bigg Rigg on 09-16-2014

Numbers are down and they don't wanna get laughed at anymore. That's all it is.

Comment by Free Booty Dew! on 09-16-2014

[QUOTE=ThePrince;14953852][IMG]http://l.yimg.com/bt/api/res/1.2/aPdrQ9hUIAxEcJzI_BB6tQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTQyMTtweG9mZj01MDtweW9mZj0wO3E9NzU7dz03NDk-/http://media.zenfs.com/en_us/News/gettyimages.com/floyd-mayweather-jr-v-marcos-20140714-200153-540.jpg[/IMG] [B][SIZE="5"]Floyd: Men lie, women lie, numbers don...[/SIZE][/B] [IMG]http://i2.cdn.turner.com/si/dam/assets/131223195522-espinoza-floyd-655-single-image-cut.jpg[/IMG] *Espinoza whispers something in his ear* [B][SIZE="5"]Floyd: What? We're not releasing the numbers any more?[/SIZE][/B][/QUOTE] Floyd looks old in the second pic.

Post a Comment - View More User Comments (85)
Top Headlines Wilder: I Don't Want to Hear Luis Ortiz Is Old After I Beat Him Arum Eyes Crawford-Horn, Pacquiao Rejects Rematch in Australia Video: Deontay Wilder Discusses Luis Ortiz Clash Photos: Dorticos, Kudryashov - Face To Face at Final WBSS Presser Lipinets-Kondo IBF 140-Pound Title Fight on Wilder-Ortiz Card Photos: Gilberto Ramirez, Jesse Hart - Face To Face at Final Presser Photos: Oscar Valdez, Genesis Servania - Face To Face at Presser Photos: Deontay Wilder vs. Luis Ortiz - NY Press Conference Roach: I Had Golovkin Win By 2, Tough To Beat Canelo in The U.S. UKAD Responds To Tyson Fury Over Claims on Delaying Ruling News: Ivan Dychko, Nico Hernandez, Ruben Villa, More Wilder: Luis Ortiz is The Boogeyman - He's Getting Knocked Out! Josh Taylor vs. Miguel Vazquez on November 11 in Edinburgh Tony Bellew Tells David Haye on Rematch: I Oblige You! LIVE STREAM: Deontay Wilder vs. Luis Ortiz - NY Press Conference Dereck Chisora Inks Promotional Pact With Eddie Hearn Jake LaMotta, The Raging Bull, Passes Away at 95 Bellew Warns That He May End David Haye in First 10 Seconds Sergey Kovalev: I'm Not Broken Mentally From TKO Loss to Ward Golovkin's Trainer Explains Lack of Body Work Against Canelo Daniel Jacobs: If Canelo Got a Draw - Then I Beat Golovkin! Corcoran: When I beat Jeff Horn, I'll face Bradley Skeete no problem Hughie Fury Vows To Stop Parker After Canelo-Golovkin Scoring Conor Benn Pumped To Return on Crolla vs. Burns Card Ingle Very Pleased With Billy Joe Saunders' Win Over Monroe Lolenga Mock Gets New Foe, Manny Siaca Forced To Withdraw Sanchez on Canelo: I Thought He Don't F*** Around? He Ran! Donaire Had Flashbacks Over Canelo-Golovkin Scoring By Byrd Jesse Hart: I've Been Waiting Patiently To Become a Superstar Mario Barrios Stops Naim Nelson in Seven Rounds Golovkin's Promoter: Dallas Should Be Frontrunner For Rematch Miguel Cotto Exec: Canelo-GGG Outcome Does Not Alter Plans Photos: Oscar Valdez Putting in Work For Genesis Servania Bout Canelo's Manager Not Sure if Golovkin Rematch Happens in May Photos: Gilberto Ramirez, Jesse Hart - Open Workouts Photos: Leo Santa Cruz Putting in Work For Chris Avalos Fight News: Nate Green, Seldin-Garrido Undercard, FightNight Live Nelson: Wilder Can Change Perception With Big Win Over Ortiz Arum: Golovkin Won Easy; What Were Byrd and Trella Watching?! Photos: Rio Ferdinand Holds Presser To Announce Boxing Career
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement