Ricky Burns' press conference in Glasgow to promote his forthcoming WBO Lightweight title fight against Terence Crawford turned ugly when undercard fighters Stephen Simmons and Wadi Camacho became embroiled in a vitriolic slanging match.
Before the Coatbridge champion takes on the unbeaten American at the SECC in the city on March 1, Simmons will defend his WBC International Silver Cruiserweight title against Camacho but they almost came to blows at the City Halls as the result of a bitter Twitter spat between the pair.
The Scot began haranguing Camacho at the top table, imploring his opponent to "look at me" as he called him a "rat" and promised to send him "home in a coma" amid a relentless series of other insults.
Camacho sat facing the front, sporadically shouting "cookie monster" at the Edinburgh fighter and the traditional head-to-head photographic opportunity became literal as both men pressed foreheads together before being separated by promoter Eddie Hearn.
The Spain-born challenger, who boxes out of Canning Town, then clashed verbally with Simmons for several minutes before order was eventually restored.
Afterwards Hearn said: "There has been a lot of build-up on Twitter and social media and things get personal and what you saw there was a culmination of the hype and the banter that has turned a little bit sour.
"It is two guys who don't really like each other."
The confrontation overshadowed the promotion of Burns' return to the ring for the first time since September when he earned a highly-disputed draw with Ray Beltran, albeit the 30-year-old Scot fought with a broken jaw sustained in round two.Tags: British Boxing