Advertisement
Advertisement
Boxingscene.com

De La Hoya Not Worried About Canelo-Lara PPV Numbers

By Keith Idec

Oscar De La Hoya isn’t concerned about fatigued fight fans passing on paying $60 to watch Canelo Alvarez and Erislandy Lara go at it July 12 at MGM Grand in Las Vegas.

Alvarez versus Lara is one of the best matchups of the year thus far, but their 12-round junior middleweight bout will headline the fifth boxing pay-per-view event in an 18-week span, which equates to one every 3.6 weeks. Alvarez’s domination of fellow Mexican Alfredo Angulo (22-4, 18 KOs) on March 8 in Las Vegas was the main event of the first of those five pay-per-view shows. It drew nearly 400,000 buys, which exceeded expectations even of those at De La Hoya’s Golden Boy Promotions and Showtime Sports, the distributor of the Alvarez-Angulo and Alvarez-Lara cards.

The financial success of Alvarez-Angulo is among the reasons De La Hoya has faith that Alvarez (43-1-1, 31 KOs) and the Cuban-born Lara (19-1-2, 12 KOs) will attract plenty of viewership even in the middle of the summer.

When asked on Wednesday if he was concerned about buys, De La Hoya said, “No, not at all because first of all, when you have Canelo involved in a pay-per-view fight, as the numbers show – his very first pay-per-view that he was headlining generated close to 400,000 [buys]. So having this fight with Erislandy Lara and having a stacked card, people know what they’re going to watch. People are going to tune in to watch a spectacular event. So we’re not worried one bit, whatsoever.”

Alvarez was part of the greatest-grossing pay-per-view event in boxing history Sept. 14, when he was thoroughly out-boxed by undefeated superstar Floyd Mayweather Jr. at MGM Grand in Las Vegas. Their heavily hyped junior middleweight title fight drew approximately 2.2 million buys, about 280,000 short of the boxing record established by Mayweather and De La Hoya in May 2007. It also generated an unprecedented $150,000,000 in pay-per-view revenue, roughly $14,000,000 more than Mayweather-De La Hoya ($136,000,000).

That success aside, the boxing’s most recent pay-per-view event, which starred popular Puerto Rican icon Miguel Cotto (39-4, 32 KOs) and Argentina’s Sergio Martinez (51-3-2, 28 KOs) in the main event, failed to meet organizers’ expectations. That June 7 show from Madison Square Garden produced somewhere between 300,000 and 350,000 buys via HBO Pay-Per-View, well below co-promoter Bob Arum’s anticipated total of about 500,000.

Official figures haven’t been released by Showtime Sports, but Mayweather’s last pay-per-view fight is believed to have underperformed as well. Industry insiders have indicated the telecast led by the Mayweather-Marcos Maidana fight elicited somewhere between 800,000 and 850,000 buys May 3 from MGM Grand in Las Vegas.

The Alvarez-Lara show will cost $59.95 in HD, less than the cards that featured Cotto and Martinez ($64.95 in HD) and Mayweather and Maidana ($74.95 in HD).

Keith Idec covers boxing for The Record and Herald News, of Woodland Park, N.J., and BoxingScene.com. He can be reached on Twitter @Idecboxing.

User Comments and Feedback (Register For Free To Comment) Comment by SeekDaGreat on 07-04-2014

Dude, who cares? I hope they all tank so we can start getting fights back on Sho/HBO. Getting killed on boxing costs this year. From HBO and Sho subscriptions to PPV's... I hope this fight tanks! And I'm a huge…

Comment by Wyvceo on 07-03-2014

[QUOTE=keyz3r0;14722544]Only poor people and Mayweather fan girls want this fight to fail.. If it wasn't for Mexicans, boxing wouldn't even be alive still. Yes you have your certain fighters like sugar ray, pacquiao etc. etc.... but Hispanics/latinos have kept this…

Comment by sicko on 07-03-2014

If it does better than Cotto vs Martinez then it is a WIN for Showtime and GBP I guess but I don't expect big numbers, if it does better than 500k that is a Success. Not much promotion away from…

Comment by Puya on 07-03-2014

Oh wait.... this is PPV? :theyareon I'm out

Comment by TOBYLEE1 on 07-03-2014

[QUOTE=Deevel916;14722444]Canelo/Angulo did decent #'s because it was perceived as a real fight against 2 mexicans. This fight will do significantly less because of Lara. He has no strong following and he will come to stink it out. He's not going…

Post a Comment - View More User Comments (27)
Top Headlines Mikey Garcia Has Received Good Offers From Schaefer, De La Hoya De La Hoya Warns: Golovkin Fighting in June Derails Canelo Bout! Who Is The Number One "Pound For Pound" Boxer Now? Arum: If Mayweather-McGregor Falls Through - UFC To Blame Jason Quigley Tested, Decisions a Very Game Glen Tapia Caballero Labors to Points Win Against Late Replacement Ruiz Emmanuel Rodriguez Stunned as Narvaez Never Arrives To PR Golovkin: Canelo Says He's Ready, I've Been Waiting 2 Years Chavez Jr. Vows To End All Talk of Canelo-Golovkin on May 6 Koelling Agrees to Fight Beterbiev to Become Ward's IBF Mandatory Vitali Klitschko: Joshua's Muscles Won't Help Him With Wladimir Khan Focusing On Fighting Opponent Other Than Manny Pacquiao Mikey Garcia: No Credit, Lomachenko Doing What I Did Years Ago! Cleverly-Skoglund in Play For 5/20, Chisora-Helenius For 5/27 Liam Smith vs. Liam Williams Now For Vacant WBO Interim-Title Golovkin-Jacobs PPV Will Well Exceed 153K Buys, Says Loeffler Shawn Porter: Expect Me To Try To Knock Andre Berto Out! Brook Won't Worry About Orbital Bone When He Fights Spence Photos: Linares, Crolla - Go Face To Face at Final Rematch Presser Jason Quigley: I'm Ready For This Giant Step in My Career Nico Hernandez Details Long Road, Motivated as Pro Debut Nears Brook's Trainer Doesn't See Spence as Best American Welterweight Salido's Manager: Politics Killed Roman Fight For Canelo-Chavez Brook: Forget Golovkin Fight; I'm Gonna Smash Spence's Face In! IBF: If Nobody Agrees, Beterbiev Will Face Ward-Kovalev Winner Daniel Franco Wants World Title Shot By The End of The Year Dusty Harrison To Face Matthew Strode in Washington, D.C. Video: Nicola Adams on Virgil Hunter as Coach, Pro Run, More Malignaggi: What Happens When Brook Lands Big Shot on Spence? Golovkin Still Pound-For-Pound Number One, Says Lomachenko Skender Halili Returns, Faces Eduardo Flores in New Jersey Khan Claims There Was Proof of Funds For Pacquiao Fight Linares-Crolla II: A Most Intriguing Rematch Amir Khan Explains The Big Fallout With Team Members Lomachenko Open To Show McGregor The Basics for Mayweather Arum Very Willing To Do Mikey Garcia vs. Vasyl Lomachenko Arum: Jacobs Did Good, But Golovkin Won - 7 Rounds To 5 Rigondeaux vs. Flores Purse Bid Ordered For April 3 Photos: Vasyl Lomachenko, Usyk, Gvozdyk Open Workout Photos: Quigley-Tapia, Caballero, Herrera, Esparza - Weigh-In
Advertisement
Latest Active Forum Threads
Advertisement
Advertisement