David Price knows it is "do-or-die" when he attempts to avenge his shock defeat by Tony Thompson and resurrect his world title hopes on Saturday.
The Liverpudlian goes toe to toe with the American veteran this weekend in a rematch of their two-round clash in February at the same Echo Arena venue.
Price was surprisingly blown away within six minutes when the two met five months ago, taking a sharp southpaw right hook behind the ear which sent him sprawling and scrambled his senses.
The 6ft 8ins Briton knows victory will effectively atone for that defeat and put him back on track for a world title shot after a temporary setback.
"It's do-or-die for me," he said. "This is like a chance to go back in time to February and re-live it without making the same mistakes again. Although the loss will still be on my record and people won't forget, it's a massive chance to wipe the slate clean.
"My life has been on hold for five months. You wouldn't believe what a defeat will do to you in boxing. You can't plan. You've got big plans for the future and suddenly everything falls apart. But this is a chance to get right back on track.
"It's five months since the first fight so it's just a five-month setback providing I win tomorrow, which I'm confident I will."
Beijing Olympic bronze medallist Price, who turns 30 tomorrow, added: "It's the biggest fight of my career, without a doubt. Everything is on the line. If it was to go wrong tomorrow, where would I go? I don't know. It's difficult for me to see where I'd go.
"But I'm not thinking about 'what if I lose?'. I'm thinking about the rewards there if I win. Tony Thompson is a world-ranked fighter so he's got what I want. If I win I get my world ranking back right up there with the governing bodies and I'll be in a good position to crack on."
Price (15-1, 13KO wins) has been working with former undisputed heavyweight champion Lennox Lewis during his training camp and revealed he plans to continue the partnership.
"After the first Thompson fight he sent me a message on Twitter with his number and said 'give me a call'," the Scouser revealed. "We just had a conversation where he said he wanted to help me out on the training side of things and everything else, with my trainer Franny Smith, and that was it, really.
"We're definitely going to work together again. We just need to get the right result in this fight and then set something up for the future."
Thompson, 41, is getting paid handsomely to go over old ground and face Price again. But the Washington DC man is just happy to prove his original win was no stroke of luck.
The American (37-3, 25KO wins) said: "We've come over here to repeat the first performance but we want to do it in even better fashion this time. I want there to be no doubt that I'm the better fighter.
"I haven't just taken this fight for the money. I've had offers where I could have made more money but the fans wanted to see if it was a fluke, if David is all they thought he was going to be and as a competitor, I wanted to prove that I'm the better fighter.
"For me, this is an easy fight."