It's clear and smooth with real firepower, it's 100% Mexican and best savored in exquisite moderation.
In 2013, one of Mexico's boxing legends, superstar Julio Cesar Chavez unveiled his very own special tequila brand.
"Just as the agave plant requires many years of nurturing and cultivation, such was my boxing career. As a six-time World Champion, my success was often compared with the life cycle of an agave. It's not a quick process, but one that takes many years to perfectly mature.
"I am very proud to be able to say that my way was not easy, but with hard work and dedication, I became a Mexican boxing legend. Now that my boxing career is over, I am focused on developing world class tequila. I'm proud of my tequila, and I want to share it with the world,” Julio César Chávez concluded.