Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

The Bingo Renaissance


Little old ladies in slippers, playing for pennies and cents in a converted community hall is no longer the reality of bingo. The game has in recent years and now more than ever undergone a rebirth in its popularity and status and now looks set to boom in the coming years.

In the UK alone, bingo comprises a total annual stake of around 1.1 billion. It's now big business and not just for the bingo halls. Customs and Excise collect around 115 million in duty incurred by bingo each year.

However, the sun has not always shone on the bingo industry. In 1974, the game seemed to hit its peak in popularity. It was widely seen as a cheap and cheerful way to provide mass entertainment. However, the advent of television seemed to cripple the game and its popularity fell dramatically until the end of the 90s. Yet for all the doom and gloom, the trend seems to be rising again. Numbers are holding and profits are increasing.

This new surge of popularity has been partly due to the vigorous marketing campaigns as executed by the bingo companies. Television and literature campaigns for bingo are now being promoted in Europe and companies are attempting to reinvigorate the game buy adapting and modernising some of the antiquated lingo that seemed to keep it stuck to its past - 21, the Key to the door, lucky legs 11, etc.

Bill Clinton, Elle MacPherson, Damon Hill and Jade Jagger are all regular players of the game and no doubt have contributed to its popularity and rebirth. Many however disagree. To avid players, it is not the glitz and glamour of the game that is so appealing; it is rather the warm, social aspect that seems to fire the hearts of bingo players around the world. For regular players, it is a safe opportunity to socialise, have fun and experience the thrill of gambling whilst being surrounded and protected by a friendly atmosphere and a hopefully humorous bingo caller prevailing over all.

The UK's Chancellor Gordon Brown's recent proposition to cut the duty on bingo and replace it with a tax on the operator's income has proved popular with players and investors alike. The investment bank Lehman Brothers claim that this duty removal would increase bingo profits by 30%.

However, for all the celebrity icons and national edicts proclaimed on the game, what is undeniable is that worldwide the appeal of bingo does seem to be most prevalent amongst working class, single females. What is also interesting to note is that the bingo promoters themselves are not too interested in marketing the game to those who fall out of this category. Quality and not quantity seems to be the name of the game as far as they are concerned. They see it as more likely and realistic to entice existing players into spending a little more on their visits. The fact that so many bingo players are single females is certainly advantageous to the industry, seeing as this social group is becoming more and more populous as well as wealthier and liberated.

Of course it is not just the bingo halls that are profiting. The internet revolution has not failed to leave its mark on the bingo industry. Now, at the switch of a button and the click of a mouse, prospective bingo players are able to play from their own living room. What is interesting to note is that even with the social aspect of the game being removed, the majority of the players are still female. There is an argument to suggest that the advent of online bingo is in fact nothing to be jumping for joy over. After all, many of the positive attributes to bingo are removed. Players do not even have to check off their cards themselves, it is automatically checked off for them. Not only does this remove some of the fun, but it also reduces the mental agility benefits to virtually nil. The social aspects of the game are also missing, although some would argue that the online forums and chat rooms are simply a new pseudo form of socialising. The secondary business that surrounds the bingo halls also suffers under the concept of online bingo. Food, auxiliary games, drink and entertainment all become irrelevant when playing from home and the concern that players are now playing purely for the money as opposed to the warmth of the social atmosphere is much more real. Having said that, in terms of bolstering bingo popularity, the internet has certainly played its part and in many cases has provided an easy access option to those who either are not fond of the socialising aspects of the game or for whatever reasons are unable to attend the bingo halls, themselves.

To say that bingo will ever become the craze of the gambling world or an industry propagated by the modern casinos is perhaps a little ambitious. In fact, that may not even be what the game is about or where it would be happy to lie. However, what can be fairly certain (if anything can be in this business) is that the popularity of bingo as its own entity is holding well and looks set to stay the course of time. At least for the time being anyway!

About The Author

John C. Thorenssen is professional gambler and work as consultant in Royal Club Casino New York. He wrote articles about gambling and gambling strategies. Most of the articles will be included in his new book.

Online Bingo - www.OnlineBingo.co.uk - Your bingo resource

onlinebingouk@hotmail.com


MORE RESOURCES:

Syracuse.com

Albany makes bad bets on casino gambling and a legislative pay raise: Stephen ...
Syracuse.com
Yet that is exactly what New York state is about to do in awarding sites for casino gambling. Casino gambling is a sinking ship. In New Jersey, casino revenue tanked 45 percent, or $2.3 billion, in the past seven years. Trump's Taj Mahal is the fourth ...



Casino Scam Report

Taiwan Seeks to Finalize Casino Gambling Bill for 2015
Casino Scam Report
Taiwan Seeks to Finalize Casino Gambling for 2015 A discussion that would lead to the approval of casino gambling is set to take place next month in Taiwan. The parliament is going to look at the drafted bill that has been put together, and if approved ...



RU Daily Targum

Experts analyze benefits of horse racing, casino gambling in New Jersey
RU Daily Targum
Nowhere in New Jersey can one find casino gambling and horseback racing in the same place. This is putting pressure on both industries, according to a study entitled “2014 State of the New Jersey Horse Racing Industry” by Karyn Malinowski, professor ...



The Star-Ledger

Rutgers: Adding casino gambling to race tracks would benefit all of New Jersey
The Star-Ledger
NEW BRUNSWICK, N.J. — The Rutgers Equine Science Center released "2014 State of the New Jersey Horse Racing Industry", a follow-up to the 2009 white paper which reported the impact of slot machines and video lottery terminals on the horse racing ...



Watchdog Wire

Texas Legislature Considering A Measure Legalizing Casino Gambling
Watchdog Wire
A measure that would establish a Texas Gaming Commission and that would allow that commission to establish casino gambling in resort areas, cities with more than 675,000 people and existing pari-mutuel horse tracks, has been introduced to the state ...
Measure Would Allow Casino Gambing in TexasWOAI.com

all 2 news articles »


Thomas Sweetz: Will gambling continue to provide governments with tax revenue?
Allentown Morning Call
Pennsylvania's 13th casino will be Live! Hotel & Casino in Philadelphia, a $425 million project approved this week by the Pennsylvania Gaming Control Board. Pennsylvania's 13th casino will be Live! Hotel & Casino in Philadelphia, a $425 million project ...



Municipal leaders eager to get a piece of the casino gambling action
Asahi Shimbun
Legalized casino gambling would be a “godsend” for Hashimoto and Matsui. The prefectural and municipal governments made it official this spring to push for bringing a casino resort complex to Yumeshima, a man-made island under construction in Osaka ...

and more »


Fox News

Will all bets be off? Massachusetts voters to decide casino gambling's fate
Fox News
A citizen-initiated ballot question this November will give voters a chance to reverse that 2011 decision -- ending casino gambling in the Bay State before it even begins. "The promises of revenue and jobs don't hold up," said John Ribeiro, chairman of ...
EDIT: Massachusetts Ballot Question 3Daily Free Press (subscription)
You Can Repeal the DealValley Advocate
Economic benefits of casinos likely to outweigh costsThe Conversation US

all 74 news articles »


Boston Globe

Voters: Casino gambling is a winner
MetroWest Daily News
PLAINVILLE – Voters dealt casinos the winning hand. Massachusetts voters rejected Question 3 Tuesday, saying yes to the state's fledgling casino industry. The ballot question, which called for repealing the state's 2011 casino gambling law, was ...
Voters approve earned sick time law, vote to keep casino gamblingWorcester Business Journal
Question 3 defeated; Mass. voters opt to keep casino gambling lawWicked Local Easton
Casino Gambling Is Coming To Mass.NECN
Wicked Local Framingham -CBS Local
all 376 news articles »


Texas lawmakers considering casino gambling
GamingTodaySlotsToday
For sixth year, Texas leaders asked to consider casino gambling For the sixth straight year, Texas lawmakers will be asked to consider allowing casino gambling in their state. All previous attempts to get casinos approved have failed, primarily because ...

and more »

Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright 2006 Luminati Inc. All rights reserved.