Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

The Bingo Renaissance


Little old ladies in slippers, playing for pennies and cents in a converted community hall is no longer the reality of bingo. The game has in recent years and now more than ever undergone a rebirth in its popularity and status and now looks set to boom in the coming years.

In the UK alone, bingo comprises a total annual stake of around 1.1 billion. It's now big business and not just for the bingo halls. Customs and Excise collect around 115 million in duty incurred by bingo each year.

However, the sun has not always shone on the bingo industry. In 1974, the game seemed to hit its peak in popularity. It was widely seen as a cheap and cheerful way to provide mass entertainment. However, the advent of television seemed to cripple the game and its popularity fell dramatically until the end of the 90s. Yet for all the doom and gloom, the trend seems to be rising again. Numbers are holding and profits are increasing.

This new surge of popularity has been partly due to the vigorous marketing campaigns as executed by the bingo companies. Television and literature campaigns for bingo are now being promoted in Europe and companies are attempting to reinvigorate the game buy adapting and modernising some of the antiquated lingo that seemed to keep it stuck to its past - 21, the Key to the door, lucky legs 11, etc.

Bill Clinton, Elle MacPherson, Damon Hill and Jade Jagger are all regular players of the game and no doubt have contributed to its popularity and rebirth. Many however disagree. To avid players, it is not the glitz and glamour of the game that is so appealing; it is rather the warm, social aspect that seems to fire the hearts of bingo players around the world. For regular players, it is a safe opportunity to socialise, have fun and experience the thrill of gambling whilst being surrounded and protected by a friendly atmosphere and a hopefully humorous bingo caller prevailing over all.

The UK's Chancellor Gordon Brown's recent proposition to cut the duty on bingo and replace it with a tax on the operator's income has proved popular with players and investors alike. The investment bank Lehman Brothers claim that this duty removal would increase bingo profits by 30%.

However, for all the celebrity icons and national edicts proclaimed on the game, what is undeniable is that worldwide the appeal of bingo does seem to be most prevalent amongst working class, single females. What is also interesting to note is that the bingo promoters themselves are not too interested in marketing the game to those who fall out of this category. Quality and not quantity seems to be the name of the game as far as they are concerned. They see it as more likely and realistic to entice existing players into spending a little more on their visits. The fact that so many bingo players are single females is certainly advantageous to the industry, seeing as this social group is becoming more and more populous as well as wealthier and liberated.

Of course it is not just the bingo halls that are profiting. The internet revolution has not failed to leave its mark on the bingo industry. Now, at the switch of a button and the click of a mouse, prospective bingo players are able to play from their own living room. What is interesting to note is that even with the social aspect of the game being removed, the majority of the players are still female. There is an argument to suggest that the advent of online bingo is in fact nothing to be jumping for joy over. After all, many of the positive attributes to bingo are removed. Players do not even have to check off their cards themselves, it is automatically checked off for them. Not only does this remove some of the fun, but it also reduces the mental agility benefits to virtually nil. The social aspects of the game are also missing, although some would argue that the online forums and chat rooms are simply a new pseudo form of socialising. The secondary business that surrounds the bingo halls also suffers under the concept of online bingo. Food, auxiliary games, drink and entertainment all become irrelevant when playing from home and the concern that players are now playing purely for the money as opposed to the warmth of the social atmosphere is much more real. Having said that, in terms of bolstering bingo popularity, the internet has certainly played its part and in many cases has provided an easy access option to those who either are not fond of the socialising aspects of the game or for whatever reasons are unable to attend the bingo halls, themselves.

To say that bingo will ever become the craze of the gambling world or an industry propagated by the modern casinos is perhaps a little ambitious. In fact, that may not even be what the game is about or where it would be happy to lie. However, what can be fairly certain (if anything can be in this business) is that the popularity of bingo as its own entity is holding well and looks set to stay the course of time. At least for the time being anyway!

About The Author

John C. Thorenssen is professional gambler and work as consultant in Royal Club Casino New York. He wrote articles about gambling and gambling strategies. Most of the articles will be included in his new book.

Online Bingo - www.OnlineBingo.co.uk - Your bingo resource

onlinebingouk@hotmail.com


MORE RESOURCES:

My Turn: On casino gambling, hypocrisy is rampant
Concord Monitor
Charitable gaming has also become very popular. It's a threat to regular casino gambling. The representatives who talk about addiction don't mention the smoker's addiction to smoking, alcohol consumption that can be purchased along our highways, etc.



NJ.com

Casino gambling in northern NJ is a smart decision, New Jerseyans still prone ...
NJ.com
Casino gambling in northern New Jersey is an unqualified necessity in order to strengthen our state economy. I do not believe that Atlantic City will suffer because northern New Jersey gamblers are mainly patronizing out-of-state venues anyway and the ...
Should Atlantic City try to block casinos elsewhere in NJ?The Reporter

all 40 news articles »


The Providence Journal

Massachusetts opens its first casino gambling hall, in Plainville
The Providence Journal
PLAINVILLE, Mass. -- The Bay State's first casino gambling hall opened its doors to the public at noon today, after a ribbon-cutting ceremony held in the new $250-million venue. The owners of Plainridge Park Casino invited about 200 people, including ...
Valicenti: Casino gambling arrives in Southern MassachusettsWPRO
Casino gambling gets start in MassachusettsSalt Lake Tribune
Gaming panel leader sees $400m windfall for Mass.Boston Globe
WNYT
all 275 news articles »


Mayweather-Pacquiao Fight Boosts Casino Gambling Profits Above $1 Billion
CBS Local
LAS VEGAS (AP) — Huge crowds and high rollers in Las Vegas for the Floyd Mayweather-Manny Pacquiao fight helped Nevada casinos make more than $1 billion off gamblers in May. It was the first time casinos have hit that total in more than a year. Nevada ...

and more »


NorthJersey.com

Tedesco pushes for November referendum on casino gambling
NorthJersey.com
Bergen County Executive James Tedesco said Wednesday that he remains optimistic that a referendum on casino gambling in northern New Jersey can make it onto the ballot this November. But in a speech at the Meadowlands Regional Chamber of ...

and more »


nwitimes.com

Casino gambling revenue springs up 1 percent in May
nwitimes.com
Casino gambling revenue springs up 1 percent in May. Saved. Save Article; My Saved Items · Print Email. « Ameristar Casino Buy Now. » × Close Ad. Ameristar Casino. Buy Now. Ameristar Casino. Jonathan Miano, The Times. Baccarat dealer Lorie Giglio, ...

and more »


WABE 90.1 FM

Ga. Lawmaker Rolling The Dice On Casino Gambling In Georgia
WABE 90.1 FM
Ron Stephens, Savannah-R, is rolling the dice on casino gambling in Georgia, despite past opposition from state lawmakers. Stephens introduced legislation in March proposing a constitutional amendment to allow casino gambling in the state, as well as a ...

and more »


PolitickerNJ

Casino Gambling Can Benefit Newark
PolitickerNJ
ramo During the day, downtown Newark is a thriving community filled with office workers, college students and shoppers. But after 5 p.m. on most days, downtown Newark empties out on as workers rush home and shop keepers and restaurateurs roll down ...
Lawmakers pitch for a casino in Newark, push for November referendum on ...NorthJersey.com
Voice of The Southern: SI should cash in its chips and walk awayThe Southern
Baraka, Other Local Officials Push For Casino In NewarkCBS Local
San Francisco Chronicle (subscription)
all 106 news articles »


First the Braves, then BRT and then — casino gambling?
Marietta Daily Journal
Google the article “A Gambling Giant is Going Bankrupt, Proving Once and For All That Casinos Are Not Recession-Proof.” You will discover that the largest unit of Caesar's Entertainment Corp. (casino gambling) declared bankruptcy in January of this year.

and more »


LETTER: Casino gambling at Meadlowlands on right track
Asbury Park Press
In reference to your May 28 editorial, Let voters decide on Meadowlands casino, it's a win, win, situation. NJ Transit runs service to the track. It can expand service on the light rail to the complex and run service from the Edgewater and Weehawken ...


Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright 2006 Luminati Inc. All rights reserved.