Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

Would You Bet on Your Brand? - Three Strategies for Winning at Brand Poker


It seems you can't turn on the TV without seeing some sort of World Series of Poker contest. Poker, especially, Texas Hold 'Em, has become extremely popular. It's not for crusty old men anymore. Poker has a new brand - it is now young, hip and cool. When branding your business, take a lesson from poker. See, match, and push are poker terms that can have major impact on your brand. Below is a review of how you can use these traditional poker terms to raise the level of your brand-poker game.

1) See - Have a clear vision of what you want your brand to become. If you can see it, you can achieve it. I once heard a story about a reporter speaking to Roy Disney, at the opening of Disney World. The reporter commented that it was sad Walt was not alive to see Disney World. Walt's brother quickly replied, "if Walt had never seen this, you wouldn't be seeing it now!" Where do you see your brand in a perfect future? Can you describe it down to the smallest details?

2) Match - Be certain your actions fit with your brand. Good marketing is not always good marketing. A guy in a chicken suit may be a great way for a new chicken store to promote awareness. However, it would not fit for a new financial adviser office. The fit isn't there. Associations and partnerships are just as important to match with your brand. You don't see Tommy Hilfiger apparel on the shelves at Walmart. It simply would not be a good fit. The brands are too different.

3) Push - Lean into your limits. Sometimes limits are just there because no one has the courage to test them. Starbucks took coffee out of the deli and well, you know the rest of the story. It is safe to assume there were naysayers that laughed at such an idea! There are coffee addicts all over the world thankful that some businesses push the limits. Perhaps there are aspects of your product or service that have not been exploited for all of their value.

Follow all three strategies and you are sure to notice a sharp improvement in your brand-poker game. If your brand-poker game is strong, your business is sure to be stacking lots of chips!

Traditional poker definitions:

See - To call in the final round of betting.

Match - To put in the pot an amount equal to that already there.

Push - When a new dealer replaces an existing dealer at a particular table.

Kevin Kearns is a small business branding coach. He holds a Master of Science degree in Organization Development and is a member of the Coachville Graduate School of Coaching. With a mixture of hands-on experience, research, and FUN, Kevin helps you become the only choice for your customers.

Visit http://www.kevinkearns.com to join The Branding Bunch - a community made up of small business owners that want to grow their business the easy way.


MORE RESOURCES:

WBUR

Stop gaming debate on casino gambling
Lowell Sun
With the general election just two weeks away, the four referendum questions on the state ballot are getting almost as much attention as the governor's race. And among those four, the one seeking the repeal of the state's Casino Gambling Law seems to ...
Two Perspectives On Question 3: To Repeal Casinos Or Not To Repeal?WBUR
Casino firms spend heavily to fight repeal of lawWorcester Telegram
Casino companies spend another $4.5 million to defeat casino repealThe Republican - masslive.com

all 64 news articles »


Couple turn thieves 'for lifestyle, casino gambling'
Times of India
Margao: The husband's craze for a flashy lifestyle and the wife's obsession with gambling at casinos may have led the Dias couple, accused of the May theft at Benaulim church, onto the path of robbery, police sources surmise. While Leena Dias, 39, is ...



Richmond Times-Dispatch (blog)

McElroy: Virginia should legalize casino gambling
Richmond Times-Dispatch (blog)
If Virginia really wants dramatic change, then legalize casino gambling. To those who oppose gambling for religious or ethical reasons, I fully respect your beliefs. Others will say gambling brings in crime and can destroy families as well as preying ...

and more »


DU Clarion

Amendment 68: Casino Gambling at Arapahoe Park
Aurora Sentinel
Arapahoe Park casino _Perr Voters will decide whether to allow casino gambling at a horse racetrack in Aurora, and two other locations in the future, with the promise that the taxes raised will funnel $114 million a year to public schools. It's a high ...
Local school officials lukewarm on Amendment 68Glenwood Springs Post Independent
Let's Vote: 2014 Midterm ElectionsDU Clarion
CASB opposes Amendment 68La Junta Tribune Democrat

all 17 news articles »


Virginia's status as holdout on casino gambling hurt Colonial Downs
Washington Post
Virginia is one of nine states that does not have legalized casino gambling. Virginia was once β€œthe center of racing during Colonial days,” according to Terance Rephann, a University of Virginia economist. In recent years, the track offered 30 days of ...

and more »


The Republic

Colorado voters weigh casino gambling at racetracks with promise of millions ...
The Republic
DENVER β€” Voters will decide whether to allow casino gambling at a horse racetrack in suburban Denver, and two other locations in the future, with the promise that the taxes raised will funnel $114 million a year to public schools. It's a high-stakes ...

and more »


wwlp.com

WMass residents react to new casino gambling research
wwlp.com
In Springfield, MGM promises to bring more than 3,000 permanent jobs should casino gambling remain legal in Massachusetts, but that has some residents questioning who will get those jobs. β€œI don't think it's going to help the economy at all. I mean ...
With casino vote, Springfield's fortune at stakeBoston Globe

all 4 news articles »


Ex-Meadowlands Sports Complex chief urges swift action on North Jersey ...
NorthJersey.com
Jim Kirkos, president of the Meadowlands Regional Chamber of Commerce, said that while he and other local officials support North Jersey casino gambling, β€œa casino is subordinate to a convention center.” A number of speakers agreed that the sports ...

and more »


New Hampshire Magazine

The real impact of casino gambling in NH
New Hampshire Magazine
As someone who spends nearly every hour of every day thinking, talking, writing about politics, you can take it from me: your vote this fall will not repeal Obamacare or keep it, it will not lower your taxes or increase them on the rich, it won't stop ...



Kansas City Star

Mass. Bishops: Casino Gambling Is a Bad Bet
National Catholic Register
BOSTON β€” Led by Cardinal Sean O'Malley of Boston, the Catholic bishops in Massachusetts are urging voters to support a ballot measure this November that would repeal a 2011 law that legalized casino gambling in the Bay State. As of now, not a single ...
Study: Gambling industry worth $240B, 1.7M jobsReno Gazette Journal
Study finds casino industry drives $240 billion in national business, attracts ...The Times-Picayune - NOLA.com

all 552 news articles »

Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright © 2006 Luminati Inc. All rights reserved.