Bookmark Website  | Free Registration  | The Team
The Lounge  | Champions  | The Wire |  Schedule |  Audio  |  Arcade  |  The Top Ten  |  Historical  |  Email  |  Video

Would You Bet on Your Brand? - Three Strategies for Winning at Brand Poker


It seems you can't turn on the TV without seeing some sort of World Series of Poker contest. Poker, especially, Texas Hold 'Em, has become extremely popular. It's not for crusty old men anymore. Poker has a new brand - it is now young, hip and cool. When branding your business, take a lesson from poker. See, match, and push are poker terms that can have major impact on your brand. Below is a review of how you can use these traditional poker terms to raise the level of your brand-poker game.

1) See - Have a clear vision of what you want your brand to become. If you can see it, you can achieve it. I once heard a story about a reporter speaking to Roy Disney, at the opening of Disney World. The reporter commented that it was sad Walt was not alive to see Disney World. Walt's brother quickly replied, "if Walt had never seen this, you wouldn't be seeing it now!" Where do you see your brand in a perfect future? Can you describe it down to the smallest details?

2) Match - Be certain your actions fit with your brand. Good marketing is not always good marketing. A guy in a chicken suit may be a great way for a new chicken store to promote awareness. However, it would not fit for a new financial adviser office. The fit isn't there. Associations and partnerships are just as important to match with your brand. You don't see Tommy Hilfiger apparel on the shelves at Walmart. It simply would not be a good fit. The brands are too different.

3) Push - Lean into your limits. Sometimes limits are just there because no one has the courage to test them. Starbucks took coffee out of the deli and well, you know the rest of the story. It is safe to assume there were naysayers that laughed at such an idea! There are coffee addicts all over the world thankful that some businesses push the limits. Perhaps there are aspects of your product or service that have not been exploited for all of their value.

Follow all three strategies and you are sure to notice a sharp improvement in your brand-poker game. If your brand-poker game is strong, your business is sure to be stacking lots of chips!

Traditional poker definitions:

See - To call in the final round of betting.

Match - To put in the pot an amount equal to that already there.

Push - When a new dealer replaces an existing dealer at a particular table.

Kevin Kearns is a small business branding coach. He holds a Master of Science degree in Organization Development and is a member of the Coachville Graduate School of Coaching. With a mixture of hands-on experience, research, and FUN, Kevin helps you become the only choice for your customers.

Visit http://www.kevinkearns.com to join The Branding Bunch - a community made up of small business owners that want to grow their business the easy way.


MORE RESOURCES:

Future of casino gambling in SE Mass. the topic at Gaming Commission meeting ...
The Patriot Ledger
Report details problems, recommendations, for State's information technology procurement ... Pierce Middle School receives funds for Fuel Up to Play 60 initiative ... Future of casino gambling in SE Mass. the topic at Gaming Commission meeting today ...



Las Vegas Review-Journal

Gaming Commission alters SE Mass. casino investment threshold, delays other ...
Wicked Local Bridgewater
The Massachusetts Gaming Commission is meeting today to discuss several issues that could impact the casino licensure process across the state. email · print · Gerry Tuoti Wicked Local Newsbank Editor. Bridgewater Independent. Gerry Tuoti Wicked Local ...
MGM wants Bay State regulators to slow fee collection for casinoLas Vegas Review-Journal
Anti-casino advocate: MGM's license request reflects lack of confidence in ...MassLive.com

all 103 news articles »


VIDEO: No Applicants for Saipan Casino Gambling License, Yet; Deadline to ...
Pacific News Center
VIDEO: No Applicants for Saipan Casino Gambling License, Yet; Deadline to Apply is Monday · Print · E-mail. Last Updated on Thursday, 17 April 2014 17:52 Written by PNC Saipan Correspondent Mark Rabago Thursday, 17 April 2014 17:24. Guam News ...

and more »


Casino gambling in Florida
Sun-Sentinel
A whiff of sulfur persists around casino gambling in the corridors of power. The only way our lawmakers will consider allowing it into the state (with its associated tax bounty) is to locate it in the two South Florida counties that are already so ...



What's it take to apply for a NY casino gambling license: money and an ...
Albany Business Review
The state is imposing a tough, thorough and, officials say, transparent vetting process for awarding up to four licenses upstate, including at least one in the Albany/Saratoga region. The rules are understandable considering the lucrative nature of the ...



New Hampshire Business Review

Lure of casino gambling remains fool's gold
New Hampshire Business Review
Far from addressing our long-term fiscal challenges, the adverse financial, social and regulatory consequences of casino gambling would merely exacerbate them. Anybody with even a basic knowledge of finance or the casino industry knows that gambling is ...

and more »


SFGate

Indian casino gambling revenue growth is slowing, report says
Los Angeles Times
The economy may have dug itself out of the worst recession in a generation, but gamblers apparently are still reluctant to put their money at risk in U.S. Indian casinos. Gambling revenue at tribal casinos slowed in 2012, growing at a slower pace than ...
Alabama Indian casino gambling growth slowsTimes Daily
Report: Oklahoma tribal gambling revenue risesNative Times

all 307 news articles »


Casino Gambling Bill Gets House Hearing Today
Patch.com
Casino Gambling Bill Gets House Hearing Today. The bill would legalize up to 5,000 slots and 240 table games at two casino locations. Posted by Dan Tuohy , April 10, 2014 at 05:45 AM. Comment3 2. More. Repost; Print this page · Email; Flag as ...
New casino bill before NH House committeeSeacoastonline.com

all 20 news articles »


SFGate

Capital Beat: Reading the tea leaves on casino gambling (and more)
Concord Monitor
When a bill legalizing a single casino lost by 29 votes in the New Hampshire House two weeks ago, Steve Duprey, a leading anti-casino voice, called the vote a “silver stake” in the heart of casino proposals – a final defeat in a 16-year battle to bring ...
What dooms casinos: It's not the fine printThe Union Leader

all 378 news articles »


Philly.com

More states find bets on casino gambling aren't paying off as hoped
Crain's Cleveland Business (blog)
Thirty-nine states have casino gambling of some kind, up from only two in 1988, and more Las Vegas-style resorts are on the way in New York, Pennsylvania, Massachusetts, and Maryland, the news service reports. “They have saturation problems,” says ...
Local Casinos Are a Losing BetBusinessweek
Revenue growth slowing at Indian casinosFall River Herald News

all 50 news articles »

Google News


Advertisement



Section Site Map - Submit News - Feedback - Comments - Advertise with Us

Copyright 2006 Luminati Inc. All rights reserved.