|The Lounge | Champions | The Wire | Schedule | Audio | Arcade | The Top Ten | Historical | Email | Video|
Would You Bet on Your Brand? - Three Strategies for Winning at Brand Poker
It seems you can't turn on the TV without seeing some sort of World Series of Poker contest. Poker, especially, Texas Hold 'Em, has become extremely popular. It's not for crusty old men anymore. Poker has a new brand - it is now young, hip and cool. When branding your business, take a lesson from poker. See, match, and push are poker terms that can have major impact on your brand. Below is a review of how you can use these traditional poker terms to raise the level of your brand-poker game.
1) See - Have a clear vision of what you want your brand to become. If you can see it, you can achieve it. I once heard a story about a reporter speaking to Roy Disney, at the opening of Disney World. The reporter commented that it was sad Walt was not alive to see Disney World. Walt's brother quickly replied, "if Walt had never seen this, you wouldn't be seeing it now!" Where do you see your brand in a perfect future? Can you describe it down to the smallest details?
2) Match - Be certain your actions fit with your brand. Good marketing is not always good marketing. A guy in a chicken suit may be a great way for a new chicken store to promote awareness. However, it would not fit for a new financial adviser office. The fit isn't there. Associations and partnerships are just as important to match with your brand. You don't see Tommy Hilfiger apparel on the shelves at Walmart. It simply would not be a good fit. The brands are too different.
3) Push - Lean into your limits. Sometimes limits are just there because no one has the courage to test them. Starbucks took coffee out of the deli and well, you know the rest of the story. It is safe to assume there were naysayers that laughed at such an idea! There are coffee addicts all over the world thankful that some businesses push the limits. Perhaps there are aspects of your product or service that have not been exploited for all of their value.
Follow all three strategies and you are sure to notice a sharp improvement in your brand-poker game. If your brand-poker game is strong, your business is sure to be stacking lots of chips!
Traditional poker definitions:
See - To call in the final round of betting.
Match - To put in the pot an amount equal to that already there.
Push - When a new dealer replaces an existing dealer at a particular table.
Kevin Kearns is a small business branding coach. He holds a Master of Science degree in Organization Development and is a member of the Coachville Graduate School of Coaching. With a mixture of hands-on experience, research, and FUN, Kevin helps you become the only choice for your customers.
Visit http://www.kevinkearns.com to join The Branding Bunch - a community made up of small business owners that want to grow their business the easy way.
Where Kentucky's Gubernatorial Candidates Stand on Casino Gambling - Kentucky Center for Investigative Reporting
Asian Gambling Basics
Gambling became popular in China in the last phase of the imperial dynasty i.e.
Why TV Poker Can Make You Wealthy!
There's an awful lot of poker on the television these days. If you wanted to you could probably watch poker on the TV almost round the clock and the big events like the World Poker Tour and the World Series of Poker receive massive coverage.
2005 World Series of Poker -- Complete Report
Over 29,000 poker players came to Las Vegas from 40 different countries all over the earth to play in the 2005 World Series of Poker tournament events. This generated a total net prize pool of over $103,000,000 dollars, more than twice the total prize pool amount in 2004.
Online Poker - Learn to Play for Free, and the Chance to Win Real Cash Prizes
All of the online poker rooms offer you the opportunity to play poker without risking a penny of your own money. You just download and install the software, open an account and then login.
Texas Holdem Poker Tournament Strategy - Online Poker Tells
Are You Using These? Are They Being Used Against You?Let's have a closer look at online poker tells in online games like Texas Holdem. These online tells differ quite a bit from traditional ones, as we'll soon see.
Raising vs. Calling in Holdem Poker
When playing poker we are constantly required to make decisions. Every time we must make a decision, we have a chance to make a mistake.
Dice Games 101
Dice games are the oldest and one of the simplest games that perhaps suit all ages. The dice games involved in gambling are one of the most exciting and popular ones.
Roulette System: Chaos Theory
This article is going to discuss how Chaos Theory applies to Roulette."Looking at roulette chaos is like looking at a raging white-water river filled with wildly tossing waves and unpredictably swirling eddies.
Top 5 Things to Look for when Buying Quality Poker Table
When one is ready to buy a quality poker table that will last for years, there are some things to consider; like what size, what style, quality vs. price, purchasing chairs with the table, and of course where to buy your table.
Secrets of Texas Hold Em
First if you are tired, angry, drunk or your condition is something other than focused, sharp mind, DON'T play! You will loose money in time. Texas Hold 'Em poker game requires patience, sharp mind and focused eyes.
Bingo - Good for the Mind?
When we think of bingo, genius and brainpower don't always spring to mind; these attributes have tended to be reserved for poker and other games of skill and luck. The image of a grandparent sitting in a community hall with a cup of tea and a card of bingo does not lend itself to the intrigue of psychology and mental agility.
Online Casinos Give You The Gambling Without the Travel Costs
Although the majority of gamblers would appreciate a trip to Vegas, we don't all have the time or money in which to do it. However, that doesn't mean that we can't have the same fun as those who have hopped on the next flight.
Poker Can Be Played for Money from the Comfort of Your Living Room?Legally!
Poker is one of the world's all time favorite gambling card game. However, for most of us, to be able to legally gamble with poker, we'd need to travel to Vegas, or another location with legal poker tables.
Senior Citizen's Gambling Addiction On The Rise
Over the past few months there has been a significant increase in the number of seniors who have taken up gambling as a new form of entertainment. Through this exposure a larger percentage then expected have become addicted to gambling.
The Day I Decided To Stop Gambling With Gamblers Anonymous
Everything was going perfect for me in life. Good job, good home, good life and good friends.
Las Vegas Comps and Online Comps
Las Vegas comps or casino bonus extras from an online casino are the best way to get free rewards just for playing. A lot of players inside land based casinos like those in Las Vegas will spend thousands and thousands of dollars not realizing that the casinos want their business so much that they will spend money just to keep them coming back.
2005 NFC South Football Preview
OVERVIEW: NFC SouthIn the NFC South look for Tampa Bay and Carolina to catch and over take the Falcons in 2005, the fall from grace will fall on the shoulders of QB Michael Vick who has been to a large extent a product of media hype, sure the guy runs like a deer but so do most wide receivers and that is exactly what Vick is, a wide receiver playing out of position.Remember the media hype surrounding Pittsburgh QB Kordell Stewart when he was in his "Slash" role with the Steelers? Then you also remember that he ended up saddling his team with disappointing loss after loss once other teams in his division and conference figured out how contain him in the pocket and make him play catch with his receivers.
Texas Hold em Poker Basics
Texas Hold em Poker (also know as Holdem Poker) is a card game which you'll take a few minutes to learn but many years to master. As a beginner you'll want to learn the Texas Hold em Poker basics - the rules, hands rankings and types of texas hold em poker.
Online poker is a very popular virtual casinos game where real players play against each other not the virtual casino.The virtual casino does usually take a small percentage of the online poker 'pot' before paying it over the winner.
My Official Cheapskate Guide to Las Vegas
TRAVEL- The following is my penny pinchers guide to Las Vegas. The best way to cut your vacation costs is to travel cheap.
Section Site Map - Submit News - Feedback - Comments - Advertise with Us
Copyright © 2006 Luminati Inc. All rights reserved.