Broner-Malignaggi Continues Showtime Ratings Surge
NEW YORK– Last Saturday night’s hotly contested Paulie Malignaggi vs. Adrien Broner Welterweight World Championship fight attracted an audience of 1.3 million viewers, the second-largest viewing audience for a bout on SHOWTIME since the network began tracking individual fights in 2009.
The average viewership for the SHOWTIME CHAMPIONSHIP BOXING televised tripleheader—promoted by Golden Boy Promotions from Brooklyn’s Barclays Center—was also the second highest average since Nielsen began separating SHOWTIME from the networks’ multiplex channels in 2004.
In the nearly 10 years since 2004, three of the top-four most watched SHOWTIME CHAMPIONSHIP BOXING live telecasts have aired in the last seven months—Cotto vs. Trout, Dec. 2012; Malignaggi vs. Broner, June 2013; Canelo vs. Trout, April 2013—marking an upward trend. The fourth was Bernard Hopkins vs. Jean Pascal in 2010
Further, the top-four largest audiences for an individual bout on SHOWTIME have come in the last 10 months—the aforementioned three plus Canelo vs. Lopez in Sept. 2012.
The surge in average viewership over the past two years represents an increase of over 50% since 2011 with two consecutive years of double-digit percentage gains. From 2011 through 2012, SHOWTIME CHAMPIONSHIP BOXING ratings were up more than 30 percent and from 2012 to present, including last Saturday’s telecast, they are up 16 percent.
WAR SHOWTIME!:boxing:Comment by el_mas_chingon on 06-27-2013
[QUOTE=Gatling;13507863]This is good for Showtime and GBP. So many people are interested in Lucas, Canelo, Garcia, Alvarez, Mares, Broner, etc. If only they can work on other weights like [SIZE="4"]135 and 160[/SIZE]. They are lacking a lot there.[/QUOTE] They actually…Comment by rogdogx on 06-26-2013
[QUOTE=cantor5150;13507468]Canelo didn't do better number against Trout then Cotto, Cotto remains the 3rd biggest draw after 1. Mayweather & 2. Pacman, but Broner is 4th and is creeping up for 3rd since his numbers are higher then Canelo. Chavez Jr…Comment by Gatling on 06-26-2013
This is good for Showtime and GBP. So many people are interested in Lucas, Canelo, Garcia, Alvarez, Mares, Broner, etc. If only they can work on other weights like 135 and 160. They are lacking a lot there.Comment by Check on 06-26-2013
This not only shows Broner being a star but it shows that SHO is a huge player in boxing now. No longer does it feel like SHO gets the second rate fights and if HBO doesn't get their sh1t together…Post a Comment - View More User Comments (23)