Advertisement
Advertisement

Broner-Maidana Draws 1.3 Million Viewers on Showtime

By Jake Donovan

Adrien Broner the weekend’s biggest loser in the ring, but continues to be a major ratings winner for premium cable networks.

The former three-division titlist suffered a humiliating loss at the lethal hands of Marcos Maidana in the 12-round welterweight bout December 14 in San Antonio. Fans responded in droves to the love-hate relationship with the fighter, with the Showtime-televised main event boasting just under 1.3 million viewers.

The show was the headlining act of a televised quadruple header, and also the last major stateside boxing event of 2013. On the loaded undercard, Keith Thurman—Boxingscene.com’s 2012 Prospect of the Year—capped a breakout year with a 9th round knockout of Jesus Soto Karass in the evening’s chief support.

Leo Santa Cruz and Beibut Shumenov also scored momentum-building wins in preliminary action.

Broner now claims the two highest-rated telecasts of 2013 for Showtime. All three of his fights on the year land firmly in the Top 10 list of most viewed cable boxing fights in 2013, with his knockout win over Gavin Rees this past February registering 1.4 million viewers.

The win over Rees was Broner’s last fight on HBO, as he eventually followed the majority of Golden Boy Promotions (and Al Haymon-managed) fighters across the street to Showtime, which has televised his last two contests.

Broner’s loss to Maidana drew slightly fewer viewers than the audience of 1.3 million who tuned in for his welterweight-title lifting effort over Paul Malignaggi this past June.

Maidana’s viewership, meanwhile, increased by more than 200% from his 6th round knockout over Josesito Lopez this past June. Despite the wide variance in ratings, both bouts will be discussed among year-end awards season.

The win over Broner is by far the biggest of Maidana’s career, one that became an instant hit with many in the sport, given Broner’s preferred villainous role in any given promotion. From his 2nd round knockdown to his storming out of the ring the moment the decision was announced, fans opted to capture the moment’s events through celebration, social media exclamations of his being exposed in the ring, and memes ranging from hysterical to disturbing.

Maidana emerges as a major welterweight player with the win, his fourth straight and third to air on Showtime. His network debut kicked off his win streak, scoring a 7th round stoppage of Jesus Soto Karass last September. The evening’s headliner—Saul ‘Canelo’ Alvarez’ 5th round knockout of Lopez—was the first ever Showtime bout to crack the 1 million viewer barrier.

Showtime has now met or surpassed that mark six times, all coming in the span of the past 15 months. Alvarez is on the list twice, claiming the network’s third highest-rated fight of 2013 in April with his points win over Austin Trout, whose 12-round upset win over Miguel Cotto last December remains the highest-rated main event on Showtime since 2009, when the network began regularly tracking viewership data.

The Trout-Cotto main event is the only Showtime headliner to outperform both of Broner’s appearances on the network. Whether they will continue to tune in with as much interest in 2014 coming off of such an embarrassing loss—or whether Maidana’s next fight is viewed with as much interest—is something that only the future beholds.

What’s clear by Broner’s ratings run in 2013 is, love him or hate him, fans are watching him.

Jake Donovan is the Managing Editor of Boxingscene.com, as well as a member of Transnational Boxing Ratings Board, Yahoo Boxing Ratings Panel and the Boxing Writers Association of America. Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by LoadedWraps on 12-18-2013

Comment by ox805er on 12-18-2013

this is sad for showtime.. they stacked the undercard with action packed fighters and thought they had "spoon fed" Maidana to broner and were ready to call broner the next PPV star with these type of numbers.. but it backfired..…

Comment by CTC JOHNNY on 12-18-2013

[QUOTE=oneon11;14046927]Man Pacroid can't pull in those numbers and if his fight with Rios would have been free he may have gotten 488k max...... He's never been a guy I followed because as a loyal American I support those fighter be…

Comment by Weebler I on 12-18-2013

[QUOTE=Nomadic;14049841]Those numbers were just to see Broner lose, Maidana can't sell them by himself.[/QUOTE] This^ Maidana and Matthysse aren't a draw in the US.

Comment by Nomadic on 12-18-2013

Those numbers were just to see Broner lose, Maidana can't sell them by himself.

Post a Comment/View More User Comments (55)
Top Headlines Photos: Mike Tyson Hits China For Ruenroeng-Casimero II Paul Butler: We're On The Brink of World Title Shot, This is Massive Stephen Smith: I Belong at World Level, I Want Another Title Shot Golovkin's Coach Expects Amir Khan To Rebound Very Well Hearn: Haye Not on Anthony Joshua's Radar For Next Three Fights Canelo, Golden Boy Dig in For Lengthy Court Battle With All-Star Roach: I'm Excited, I Truly Feel Postol Will Beat Terence Crawford Jacobs' Trainer Says They'll Be Ready For Golovkin in Due Time Joseph Parker on Elbow Issue, Solomon Haumono Bout, More UFC Prez: Not a Single Convo on Mayweather-McGregor Firat Arslan Returns To The Ring on June 4 in Kassel Gabe Rosado To Face Antonio Gutierrez on June 4 at StubHub Abril-Belmontes, Foreman-Davis Doubleheader on June 3 Golovkin's Promoter Hits Back at Mayweather's Trash Talk Shane Mosley-David Avanesyan Full Card Set Down AIBA President Confident Pro Fighters Will Compete in Olympics Haye: I'll Be Careful Early, But Then I'll Drop Briggs and KO Him Kevin Satchell Returns on June 4th as Part of Smith Liverpool Bill Photos: Floyd Mayweather, 50 Cent Reunite On Stage in Las Vegas Briggs Feels Haye in Decline: He Was a Better Fighter Before Liam Smith: IF Canelo Returns To 154, He's Perfect For Me! Ricky Burns: Michele Di Rocco Won't Know What Hit Him! Oscar De La Hoya, Mario Lopez To Get in The Ring For Charity Makabu: Not Going The Distance, I'm Knocking Tony Bellew Out! Berto Tabs Golovkin Over Canelo, Wants To Fight The Winner Roach Downs Mayweather-McGregor, Wants Lebedev-Glowacki Cuellar Confident of Mares Win, Tabs Santa Cruz Over Frampton Hearn Blasts Khan, Says Brook Fight is 'Gone' Jorge Linares is Ready: I'm Going To Fight Anthony Crolla Next! Lemieux Interested in Canelo Fight - But NO Catch-Weight No More Delays: All-Star Boxing Gets Day in Court Versus Canelo Shannon Briggs: I'm Knocking David Haye Out Cold in a Round Blackwell: I'd Love To Land Final KO Shot on Jaw of Eubank Sr! Haye Admits Precautions Needed To Prevent Briggs Presser Brawl Francisco De Vaca Puts Away Gustavo Molina in The Eighth Kay Prospere: I Couldn't Have Asked For Worse Preparation McGregor Heading To UFC Return, Not Floyd Mayweather PPV Joseph Parker-Solomon Haumono in Talks For Showdown "Fighting Words" - Making Peace Doesn’t Guarantee Making Fights Amir Khan: If Brook Stays With Eddie Hearn - Fight Won't Happen!
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement