Advertisement
Advertisement
Boxingscene.com

Broner-Maidana Draws 1.3 Million Viewers on Showtime

By Jake Donovan

Adrien Broner the weekend’s biggest loser in the ring, but continues to be a major ratings winner for premium cable networks.

The former three-division titlist suffered a humiliating loss at the lethal hands of Marcos Maidana in the 12-round welterweight bout December 14 in San Antonio. Fans responded in droves to the love-hate relationship with the fighter, with the Showtime-televised main event boasting just under 1.3 million viewers.

The show was the headlining act of a televised quadruple header, and also the last major stateside boxing event of 2013. On the loaded undercard, Keith Thurman—Boxingscene.com’s 2012 Prospect of the Year—capped a breakout year with a 9th round knockout of Jesus Soto Karass in the evening’s chief support.

Leo Santa Cruz and Beibut Shumenov also scored momentum-building wins in preliminary action.

Broner now claims the two highest-rated telecasts of 2013 for Showtime. All three of his fights on the year land firmly in the Top 10 list of most viewed cable boxing fights in 2013, with his knockout win over Gavin Rees this past February registering 1.4 million viewers.

The win over Rees was Broner’s last fight on HBO, as he eventually followed the majority of Golden Boy Promotions (and Al Haymon-managed) fighters across the street to Showtime, which has televised his last two contests.

Broner’s loss to Maidana drew slightly fewer viewers than the audience of 1.3 million who tuned in for his welterweight-title lifting effort over Paul Malignaggi this past June.

Maidana’s viewership, meanwhile, increased by more than 200% from his 6th round knockout over Josesito Lopez this past June. Despite the wide variance in ratings, both bouts will be discussed among year-end awards season.

The win over Broner is by far the biggest of Maidana’s career, one that became an instant hit with many in the sport, given Broner’s preferred villainous role in any given promotion. From his 2nd round knockdown to his storming out of the ring the moment the decision was announced, fans opted to capture the moment’s events through celebration, social media exclamations of his being exposed in the ring, and memes ranging from hysterical to disturbing.

Maidana emerges as a major welterweight player with the win, his fourth straight and third to air on Showtime. His network debut kicked off his win streak, scoring a 7th round stoppage of Jesus Soto Karass last September. The evening’s headliner—Saul ‘Canelo’ Alvarez’ 5th round knockout of Lopez—was the first ever Showtime bout to crack the 1 million viewer barrier.

Showtime has now met or surpassed that mark six times, all coming in the span of the past 15 months. Alvarez is on the list twice, claiming the network’s third highest-rated fight of 2013 in April with his points win over Austin Trout, whose 12-round upset win over Miguel Cotto last December remains the highest-rated main event on Showtime since 2009, when the network began regularly tracking viewership data.

The Trout-Cotto main event is the only Showtime headliner to outperform both of Broner’s appearances on the network. Whether they will continue to tune in with as much interest in 2014 coming off of such an embarrassing loss—or whether Maidana’s next fight is viewed with as much interest—is something that only the future beholds.

What’s clear by Broner’s ratings run in 2013 is, love him or hate him, fans are watching him.

Jake Donovan is the Managing Editor of Boxingscene.com, as well as a member of Transnational Boxing Ratings Board, Yahoo Boxing Ratings Panel and the Boxing Writers Association of America. Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by LoadedWraps on 12-18-2013

Comment by ox805er on 12-18-2013

this is sad for showtime.. they stacked the undercard with action packed fighters and thought they had "spoon fed" Maidana to broner and were ready to call broner the next PPV star with these type of numbers.. but it backfired..…

Comment by CTC JOHNNY on 12-18-2013

[QUOTE=oneon11;14046927]Man Pacroid can't pull in those numbers and if his fight with Rios would have been free he may have gotten 488k max...... He's never been a guy I followed because as a loyal American I support those fighter be…

Comment by Weebler I on 12-18-2013

[QUOTE=Nomadic;14049841]Those numbers were just to see Broner lose, Maidana can't sell them by himself.[/QUOTE] This^ Maidana and Matthysse aren't a draw in the US.

Comment by Nomadic on 12-18-2013

Those numbers were just to see Broner lose, Maidana can't sell them by himself.

Post a Comment - View More User Comments (55)
Top Headlines Monroe Vows To Shock Saunders For Underdogs Everywhere Paul Butler Vows To Get Much "Clearer" Win Over Stuart Hall Vijender Singh vs. Zulpikar Maimaitiali Undercard Information Farhood: If McGregor Goes 12, The Press Will Hammer Mayweather Virgil Hunter: Mayweather Stops McGregor or it Gets Stopped Barring a Win, Broner's Legacy To Be Full of Wasted Promise Viktor Polyakov Shocks Giovanni De Carolis For WBA Regional Mikey Garcia: I Would Consider Crawford-Indongo Winner Next Roberto Duran on What Canelo Must Do To Beat Golovkin Jon Jones: I Admire McGregor, But I Back Mayweather To Win Emmanuel Rodriguez, Alfredo Santiago Get Foes For Fajardo Kovalev Files Protest With NSAC To Make Ward Loss a No-Contest Mayweather Parts With Prized Vehicle, His Koenigsegg Being Sold Mikey Garcia Makes Surprising Pick for His Toughest Opponent Frampton Felt Like Failure, Had Dark Days After Santa Cruz Loss Canelo-Golovkin 24/7 To Debut on August 26, on HBO Tim Tszyu Puts Away Chris Khan in Two Rounds Ismail Muwendo, Seniesa Estrada Pick Up Wins in Anaheim Verdejo To Stay Busy While Flanagan Situation is Sorted Out Tyson: McGregor's Gonna Get Killed; Dumb to Accept Boxing Rules! Gennady Golovkin Links With Chivas Regal For Chivas Fight Club Frank Warren Wins Damages Against Chris Eubank Jr. Top Rank VP: We'd Love Lomachenko-Salido II As Soon as Possible Butler-Hall II, Davies-Farrell, Fielding-Brophy on September 30 Greorge Groves vs. Jamie Cox on October 14 in London, WBSS McGregor: I Can Fight in Many Stances, Mayweather Has One Heiland: I Don't Feel Like The Underdog With Charlo, I'm Confident Broner: I Bet They Won't Bet Against Me Again After This Fight! Randy Couture: Mayweather Will NOT Knock McGregor Out Mike Tyson Says Molestation Incident Was a Motivator To Box Frampton: Selby is a Natural Fight To Make, The Timing is Right Haye: Before You Criticize Parker, Take a Good Look at Joshua! Abel Sanchez on What McGregor Must Do To Beat Mayweather Enrico Koelling Helping Erik Skoglund Prepare For Callum Smith Maybe there are worse things in boxing than Mayweather-McGregor Mayweather Vows: This Fight Won't Be Dull - It's Kill or Be Killed! Carlos Molina Hits Santo Domingo For Carlos Adames Clash Eddie Alvarez: McGregor Has Very Real Shot To KO Floyd Early Julio Cesar Chavez Jr. Plans October Return, Eyes Martin Murray Cortez: McGregor a Very Powerful Puncher, Has Great Potential
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement