Advertisement
Advertisement
Boxingscene.com

Broner-Maidana Draws 1.3 Million Viewers on Showtime

By Jake Donovan

Adrien Broner the weekend’s biggest loser in the ring, but continues to be a major ratings winner for premium cable networks.

The former three-division titlist suffered a humiliating loss at the lethal hands of Marcos Maidana in the 12-round welterweight bout December 14 in San Antonio. Fans responded in droves to the love-hate relationship with the fighter, with the Showtime-televised main event boasting just under 1.3 million viewers.

The show was the headlining act of a televised quadruple header, and also the last major stateside boxing event of 2013. On the loaded undercard, Keith Thurman—Boxingscene.com’s 2012 Prospect of the Year—capped a breakout year with a 9th round knockout of Jesus Soto Karass in the evening’s chief support.

Leo Santa Cruz and Beibut Shumenov also scored momentum-building wins in preliminary action.

Broner now claims the two highest-rated telecasts of 2013 for Showtime. All three of his fights on the year land firmly in the Top 10 list of most viewed cable boxing fights in 2013, with his knockout win over Gavin Rees this past February registering 1.4 million viewers.

The win over Rees was Broner’s last fight on HBO, as he eventually followed the majority of Golden Boy Promotions (and Al Haymon-managed) fighters across the street to Showtime, which has televised his last two contests.

Broner’s loss to Maidana drew slightly fewer viewers than the audience of 1.3 million who tuned in for his welterweight-title lifting effort over Paul Malignaggi this past June.

Maidana’s viewership, meanwhile, increased by more than 200% from his 6th round knockout over Josesito Lopez this past June. Despite the wide variance in ratings, both bouts will be discussed among year-end awards season.

The win over Broner is by far the biggest of Maidana’s career, one that became an instant hit with many in the sport, given Broner’s preferred villainous role in any given promotion. From his 2nd round knockdown to his storming out of the ring the moment the decision was announced, fans opted to capture the moment’s events through celebration, social media exclamations of his being exposed in the ring, and memes ranging from hysterical to disturbing.

Maidana emerges as a major welterweight player with the win, his fourth straight and third to air on Showtime. His network debut kicked off his win streak, scoring a 7th round stoppage of Jesus Soto Karass last September. The evening’s headliner—Saul ‘Canelo’ Alvarez’ 5th round knockout of Lopez—was the first ever Showtime bout to crack the 1 million viewer barrier.

Showtime has now met or surpassed that mark six times, all coming in the span of the past 15 months. Alvarez is on the list twice, claiming the network’s third highest-rated fight of 2013 in April with his points win over Austin Trout, whose 12-round upset win over Miguel Cotto last December remains the highest-rated main event on Showtime since 2009, when the network began regularly tracking viewership data.

The Trout-Cotto main event is the only Showtime headliner to outperform both of Broner’s appearances on the network. Whether they will continue to tune in with as much interest in 2014 coming off of such an embarrassing loss—or whether Maidana’s next fight is viewed with as much interest—is something that only the future beholds.

What’s clear by Broner’s ratings run in 2013 is, love him or hate him, fans are watching him.

Jake Donovan is the Managing Editor of Boxingscene.com, as well as a member of Transnational Boxing Ratings Board, Yahoo Boxing Ratings Panel and the Boxing Writers Association of America. Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by LoadedWraps on 12-18-2013

Comment by ox805er on 12-18-2013

this is sad for showtime.. they stacked the undercard with action packed fighters and thought they had "spoon fed" Maidana to broner and were ready to call broner the next PPV star with these type of numbers.. but it backfired..…

Comment by CTC JOHNNY on 12-18-2013

[QUOTE=oneon11;14046927]Man Pacroid can't pull in those numbers and if his fight with Rios would have been free he may have gotten 488k max...... He's never been a guy I followed because as a loyal American I support those fighter be…

Comment by Weebler I on 12-18-2013

[QUOTE=Nomadic;14049841]Those numbers were just to see Broner lose, Maidana can't sell them by himself.[/QUOTE] This^ Maidana and Matthysse aren't a draw in the US.

Comment by Nomadic on 12-18-2013

Those numbers were just to see Broner lose, Maidana can't sell them by himself.

Post a Comment - View More User Comments (55)
Top Headlines Hunter: I Was Totally Against Khan Taking 'Crazy' Canelo Fight Keith Thurman vs. Danny Garcia - UK Experts Give Predictions Rocky Fielding-John Ryder For British Belt On Murray-Rosado Horn's Promoter Still Has Doubts Pacquiao-Khan Will Happen Dina Thorslund vs. Gabriella Mezei For Euro Title on March 18 David Allen Confirmed For David Haye vs. Tony Bellew Card Brook Vows To Make Statement To 'Yanks' By Downing Spence Misael Lopez Decisions Ricky Rodriguez in Battle of Unbeatens Roy Jones Jr. To Meet With UFC, Likely To Discuss Anderson Silva Avtandil Khurtsidze vs. Tommy Langford - WBO Interim on April 22 Paulie Malignaggi: Is This My Jimmy Connors Moment? Banking Upsets: Khan, Klitschko, Chavez to Yield financial Windfall Canelo: Chavez Says Things Behind My Back - Not To My Face! Deontay Wilder's Coach: We Want Unification as Soon as Possible Katsidis Slams Jeff Horn: Who Are You To Call Out Pacquiao? Video: Tony Bellew Explains What Made Haye Fight Personal Wilder Explains in Detail, His Version of Scuffle With Breazeale Juan Hernandez is Pumped as WBC World Title Fight Nears Video: McGuigan, Coldwell Talk David Haye vs. Tony Bellew Video: Martin Murray Ready For a War With Gabe Rosado Canelo: Nacho Can't Change Chavez, I've Fought Smarter Fighters Luis Arias Back on April 1 at the Aldrich Arena in Maplewood Adonis Stevenson vs. Eleider Alvarez - Purse Bid Set For March 24 Haye Vows To Bellew: I'm Going To Smash Your F***ing Head In! Manny Pacquiao vs. Amir Khan is NOT Official, Says Bob Arum Photos: David Haye vs. Tony Bellew Final Press Conference Video: David Haye Rips Tony Bellew's "Retard" Fans at Presser Video: Haye, Bellew in Tense Face-Off at Final Press Conference De La Hoya: Amir Khan Has a "Great Chance" To Shock Pacquiao! 30 Day Weights: Jorge Linares 144.8, Anthony Crolla 144 Mario Barrios, Lipinets Ready For Action on Thurman vs. Garcia Photos: Martin Murray vs. Gabe Rosado - Presser To Announce Bout Chavez Jr: This Fight Will Show Canelo To Stay in His Weight Class British Board Tackling Issue of Foreign Fighters Falsifying Records Mikaela Lauren vs. Ewa Piatkowska For WBC Title on April 22 Deontay Wilder's Surgically Repaired Right Hand Feels 'Wonderful' Bellew: Haye Sh*t Himself With Klitschko, His Best Win is Mormeck! Virgil Hunter: Khan-Pacquiao is 50-50; Manny Can Still Fight Luke Campbell: I Want Mendy Rematch, Want To Make Him Suffer David Allen May Return On Haye-Bellew; Yafai Will Box In Germany
Advertisement
Latest Active Forum Threads
Advertisement
Advertisement