Advertisement
Advertisement
Boxingscene.com

Bradley-Pacquiao II PPV Event To Include Tecate Rebate

By Jake Donovan

As has been the case for several Top Rank-promoted pay-per-view events through the years, Tecate Beer continues to throw its support behind the sport and for the betterment of the buying public.

Hall of Fame promoter Bob Arum revealed during Thursday’s press conference in New York City that the Mexican beer company is going “all in with its boxing support” in regards to the April 12 HBO PPV-televised rematch between Timothy Bradley and Manny Pacquiao. The welterweight title fight takes place at the MGM Grand in Las Vegas, which hosted their first fight in June ’12, won by Bradley via controversial split decision.

“The sponsor for this fight, as is the case for all of our major fights, is Tecate,” Arum stated during the press conference at New World Stages in New York City’s theatre district. “It is as perfect a sponsor for a big pay-per-view event. What better way to entertain than with a big case of Tecate beer. When you figure out the number of people we're getting in each house for pay-per-view, the cost is cheaper than it is for a ticket to go to the movies.”
 
“Because Tecate is our sponsor, it will cost even less. They will have a rebate program. They will have special events where you can join the Tecate family and get the event for nothing.”

Every little bit will help, considering the recent trend for boxing pay-per-view events. It’s a rare occurrence for any PPV show distributed by HBO or Showtime to come in under $50, a figure that has long ago ceased to accompany any given event featuring Pacquiao or Floyd Mayweather, the two biggest draws in the sport.

The price went up for any given pay-per-view event featuring Pacquiao dating back to his Dec. ’08 stoppage win of box office blockbuster Oscar de la Hoya. That event carried a price tag of $54.95 (plus $10 more for those who purchase in HD), as was the case for his next several events.

Pacquiao’s last two a la carte appearances – his fourth fight with Juan Manuel Marquez in Dec. ’12 and last November’s near shutout of Brandon Rios – were both offered at the sport’s current premium rate of $59.95. The same amount has been tagged for any given event featuring Mayweather, including last September’s win over Saul ‘Canelo’ Alvarez, which broke his own record for the highest grossing pay-per-view event in boxing history.

Neither a suggested retail price nor a firm rebate amount has yet been announced for this event. The first fight between Bradley and Pacquiao featured a massive $40 rebate with the purchase of a Tecate product (12-pack, 18-pack or 24-pack) and the pay-per-view event itself, which was Pacquiao’s last at the $54.95 buy rate.

Details of the Tecate rebate – which figures to be substantial - will be revealed on its Facebook page in the next few weeks.

Jake Donovan is the Managing Editor of Boxingscene.com, as well as a member of Transnational Boxing Ratings Board and the Boxing Writers Association of America. Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by Contenders on 04-09-2014

Has anybody seen any info on the supposed rebate they were gonna offer for this fight? Tecate usually announces something about it on their Facebook page, but nothing so far. Did a search for it too, and still nothing.

Comment by mrlopez on 02-07-2014

mayweather fights had rebates like this then maybe i'd finally buy one. the last mayweather fight, if you can call it that was the DeLaHoya/May fight. I wasnt going to buy the Pac/Bradley fight but now that Tecate is giving…

Comment by DeadLikeMe on 02-07-2014

F*ck a rebate, I just want a decent undercard.

Comment by JFalu on 02-07-2014

I'm purchasing it on PPV. But the undercard is an injustice to boxing fans. I watch from the first fight to the last. I was hoping for another Verdejo appearance. He deserves it. And I dont even drink Tecate. Modelo…

Comment by Tyler_Durden on 02-07-2014

Hmm instead of offering rebates they should offer way better undercards.

Post a Comment - View More User Comments (15)
Top Headlines Photos: Hatton Pays Tribute To Victims of Manchester Tragedy Cotto: Marquez Has To Get Things Done or Keep His Mouth Shut! Johsua Return To Be Revealed in 3-4 Weeks, Likely Klitschko Oscar Valdez To Fight in Summer and Then The Fall, Says Arum Egis Kavaliauskas, Alex Saucedo - Both Eager For Bigger Things Photos: Orlando Salido vs. Aristides Perez - Final Press Conference James DeGale: Let's Make This Clear - Badou Jack is a P*ssy! Photos: Michael Conlan, Saucedo, Mike Alvarado - Official Weights WBA Turns Back on Floyd Mayweather vs. Conor McGregor Fight N'Dam-Murata, Barthelemy-Relikh Rematches Ordered By WBA Kell Brook Predicts Thriller, Knockdowns By Him & Errol Spence De La Hoya to Boxing Fans: Don’t Support Mayweather-McGregor Adrien Broner-Mikey Garcia in Works for 7/29 at Barclays Center Brandon Rios Vows To Impress: I'll Be Better Than Ever IBF Reveals Silk Road Championship Tournament Miguel Cotto Says Golden Boy Pact May Extend Beyond 2017 Randy Caballero vs. Oscar Negrete - Golden Boy on ESPN, June 30 Photos: Kell Brook, Errol Spence - Face To Face at Final Presser Video: Kell Brook vs. Errol Spence - Final Press Conference Video: Brook vs. Spence - Chocolate Brownie vs. Man Down Porter Wants Rematch: Brook Can't Beat Me Twice, I'll Box Him Ruben Guerrero: Everyone Avoided Having Rematch With Robert Video: Kell Brook, Errol Spence - Face To Face at Final Presser Spence: This is My Era, Time to Unify the Welterweight Titles Roc Nation Boss: Team Ward Disgusted By Kovalev's Racist Remarks Groves: I Genuinely Believe I am a Better Fighter Than Chudinov Alex Saucedo Feels Career Boost With Abel Sanchez in Corner Mosley Asked To Get Vasectomy as Part of Divorce Agreement! Bundu: I Favor Thurman To Beat Spence - He's Faster, Hits Harder Brook: No Way Can Errol Spence Beat Me - I'm a Man Possessed! Amir Khan Slams Terrorists For Bombing, Twisting Muslim Faith Anselmo Moreno: A Postscript or A New Chapter Video: George Groves Very Pumped To Defeat Fedor Chudinov Video: Tony Bellew Talks Deontay Wilder, Brook-Spence, More Kevin Rivers Jr. Decisions Pucheta in Top Spot of Golden Boy Card Jeff Horn Smiles: Pacquiao Looks Terrible in Camp? That's Great! Sugar Ray: Mayweather-McGregor Will Sell, Not a Fight For Purists 50 Cent, Wilder Unite To Send Message To Mayweather, Joshua Photos: Michael Conlan, Saucedo, Mean Machine - Chicago Presser Video: Errol Spence Ready For War With Kell Brook in Sheffield
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement