There are many in the boxing world who are appalled by the prospect of Floyd Mayweather and Conor McGregor climbing into a ring next month.
Top Rank's Bob Arum is, emphatically, not one of them.
After more than half a century in the fight game, the legendary 85-year-old promoter often gives the impression of a man who has seen it all before.
And when it comes to cross-code duels in the vein of Mayweather-McGregor, he has.
Forty-one years ago, Arum promoted the infamous Tokyo bout between Muhammad Ali and Japanese professional wrestler Antonio Inoki.
That shambolic night at the Nippon Budokan arena on June 26 1976 saw Inoki spend most of the bout on his back, attempting to kick out at Ali's legs. Ali meanwhile threw only six punches in 15 rounds of farce.
The spectacle is widely seen as a tawdry lowpoint in Ali's glittering career, a cynical, no-holds-barred grab for a multi-million-dollar payday.
Memories of Tokyo perhaps explain why Arum is unwilling to join the legions of critics who have disparaged Mayweather and McGregor August 26 fight as being "bad for boxing."
"Mayweather-McGregor will make a lot of money for the people involved," Arum said. "The idea of whether its good for boxing is sort of irrelevant. I don't even know what 'Good or bad for boxing' means. It really has nothing to do with boxing as it carries on.
"It's a spectacle. And people will either watch it or they won't. And that's why those kind of questions bother me because nobody is putting a gun to anybody's head.
"If you want to buy the fight and pay the $100 to watch it on pay-per-view then you do, if you don't, you don't. It's the free market. And the free market should be able to exist without people telling them that it's good for boxing or not good for boxing. Let them do it.
"But at the same time, do I think it's going to be a real fight? No I don't."
Arum also had a warning for anyone expecting to see Mayweather risk trading blows with McGregor, predicting that the 40-year-old former welterweight king would opt for the sort of cagey style which marked his fight with Manny Pacquiao in 2015.
"With Floyd it's always take the money and run," Arum said. "And there's nothing wrong with that."