Advertisement
Advertisement

Arum: HBO, Showtime Pacquiao Proposals Will Be Huge

By Lem Satterfield

The networks are in a frenzy to secure the pay-per-view rights to Manny Pacquiao's next fight. The Filipino WBO welterweight champion will return on November 12 in a long-awaited trilogy match with Mexican rival Juan Manuel Marquez.

Top Rank's CEO Bob Arum, who promotes Pacquiao, is in the process of receiving very lucrative proposals from both Time Warner/HBO and CBS/Showtime. Pacquiao's last pay-per-view performance, a twelve round unanimous decision over Shane Mosley in May, generated his highest pay-per-view buyrate figures to date. Pacquiao-Mosley is estimated to have received between 1.3 to 1.4 million pay-per-view purchases.

Additionally, Pacquiao's last pay-per-view was handled by HBO's rival, Showtime, who used their parent company CBS to secure a deal with Top Rank. CBS aired promotional spots for the event, and episodes of the Pacquiao/Mosley Fight Camp 360 reality series.

To prevent another Showtime coup, HBO is bringing out the heavy guns by involving their parent company Time Warner.

"We are in the process of getting our proposals from HBO's Time Warner and CBS/Showtime, and I must say, that there is a frenzy. It's unbelievable. They're offering for the promotion an incredible amount of support. Like I've never seen before. We estimate that CBS, that their support was worth about $10 million on the open market for the last fight [Pacquiao-Mosley.] And both HBO and CBS/Showtime are way above that now," Arum told BoxingScene.com.

This time around, Arum believes the proposals will be worth around $15 million - based on early estimations.

"[Media expert] Mary Kleka is pricing it out right now, but based on looking at it, it looks to me to be close to $15 million, but I won't have an actual number until the end of the day as to what the real value is. These things have a value based on what they can be bought in the market place for," Arum said.

"I know what Showtime's numbers were last time, and they were over $10 million after Mary priced it out. We're dealing with CBS/Showtime together. Last time, we did it in the spring, and this time, we're in the fall, which is right in the heart of football. And CBS has all of the big college football games on Saturdays, and CBS has a channel of college sports that runs the smaller games throughout the day, and they have Sunday football, so those spots are extraordinarily expensive."

Top Rank will receive the proposal from Time Warner/HBO shortly, and Arum expects to have the proposal from CBS/Showtime by next week.

"We will have the HBO/Time Warner proposal first, and go to CBS/Showtime to get their proposal, which we will have next week," Arum said. "This will be the most incredible marketing plan and publicity plan ever for an event in history. Any event. The estimate of the $15 million that is being analyzed by media experts as we speak. God knows what number this can be. We're really excited on this one."

The 79-year-old promoter admits to being blown away by the high paced pursuit by both networks to secure the next Pacquiao pay-per-view.

"It's unprecedented. CBS/Showtime has not been finalized yet, but with HBO/Time Warner coming in, I tell you that they're making everything that came before look very small," Arum said.

"We're in the process now of making a decision within the next week. HBO blew us over last night with its proposal. We're not dealing with the sports department. We're dealing directly with the chief executives. I never believed that they would come up with anything like this."

User Comments and Feedback (Register For Free To Comment) Comment by WESS on 06-26-2011

[QUOTE=mikemurni;10746717]STFU.. In your figures, Pac's revenue against Oscar was 45M after having sold at 1.25M buys. That means that PPV fight only amounts to $36. Have you ever heard a PPV being sold that less..Fvcking moron... And if you add…

Comment by LeadUppercut on 06-26-2011

[QUOTE=mikemurni;10745917]Floyd.....is fighting bums that are coming of loses..[/QUOTE] Manny, is fighting bums that are coming off losses..... to Floyd :D

Comment by Bhopreign on 06-26-2011

Why is this guy fighting Marquez again, no need for that fight especially at 147. Boxing is the only sport where you can fool the fans, because most of them arnt hardcore fans and dont understand whats really going on.…

Comment by skillswin on 06-26-2011

[QUOTE=WESS;10743798]Total revenue? lol I'm talking about fight for fight when facing the same fighters. You really want to see [B][SIZE="4"]TOTAL REVENUE[/SIZE][/B]?????? Mayweather's PPV #'s Mayweather vs Gatti - 365,000 buys = $16.5 million revenue Mayweather vs Judah - 375,000 buys…

Comment by skillswin on 06-26-2011

[QUOTE=javysouthpaw;10740013]I don't understand why Pacquiao is still with TR. He is big enough to sell fights on his own just like DLH and Floyd.[/QUOTE] Not smart enough....

Post a Comment/View More User Comments (98)
Top Headlines Hopkins: No Excuses, Golovkin Should Fight Kovalev! Joshua To Breazeale: Back Up Talk, Don't Be Like Other Americans Adrien Broner Voting for Trump: He’ll Lower My Taxes Hughie Fury Set To Return on Fury-Klitschko Rematch Bill, July 9 Video: Anthony Joshua Pumped For Breazeale Title Defense Video: Breazeale Confident Anthony Joshua is Going To Sleep Video: Joshua, Breazeale Go Face To Face and Trade Words Video: Joshua, Breazeale, SHO Press Conference Highlights Khan: I Won't Run For 12, I Will Stand and Trade With Canelo TMT Adds Gavril, Rakhmanov To ShoBox Card on May 13th Photos: Anthony Johsua, Dominic Breazeale Tense Face To Face Amir Khan: I Think It's Great To Be The Underdog Barroso's Adviser: If Crolla Tries To Trade, He Will Get KO'd Quickly Showtime Inks Anthony Joshua To Multi-Fight Deal Anthony Joshua's Promoter Plots Out Next Fights After Breazeale Butler vs. Kokeitgym Title Eliminator Set for June 4 Canelo Doubts Khan Will Switch Style, Create a Boring Fight Gassiev's Promoter Rates Povetkin's Chances WIth Wilder Crolla: There Are Questions, I'll Find Out How Good Barroso Is Nathan Cleverly To Feature On Burns-Di Rocco Bill Mike Mollo Faces Rudenko in Odessa; SES 6/4 Card Shapes Up Lucas Matthysse Could Return To The Ring in The Fall Video: De La Hoya Talks Mayweather, Canelo, Khan, More De La Hoya: In Mayweather Rematch, it's 70-30 in Canelo's Favor! Mikhaylenko, Chuprakov Back in Action in Ekaterinburg Khan Prepared To Make Things Ugly To Prevail: A Win is a Win Video: De La Hoya Pumped During Canelo-Khan Fight Week Khan: I Took The Tougher Fight, Mayweather Easier Than Canelo! Vlasov Dominates Bykhovtsev, Sillakh Clash Up Next on June 2 Video: Canelo Discusses Khan in Two-Part Media Interview Video: Amir Khan Two-Part Media Interview on Canelo Canelo: Lara, Mayweather Fights Helped Me Get Ready For Khan Photos: Canelo, Khan Grand Arrival Frenzy at MGM Grand Video: Canelo, Khan Grand Arrivals at MGM Grand, Las Vegas De La Hoya: Canelo-Khan Easily Beats Pac-Bradley 3 PPV Numbers Wilder vs. Povetkin Undercard Coming Together: Bivol, Ochigava Roach: I Want Tapia To Be Smart, Box Lemieux All Fight Khan: Mayweather is Bitter, Everyone Talking About Me, Canelo Jack-Bute, DeGale-Medina: Ratings For Showtime Double Amir Khan expects Canelo to weigh 175 on fight night
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement