Advertisement
Advertisement

Arum: HBO, Showtime Pacquiao Proposals Will Be Huge

By Lem Satterfield

The networks are in a frenzy to secure the pay-per-view rights to Manny Pacquiao's next fight. The Filipino WBO welterweight champion will return on November 12 in a long-awaited trilogy match with Mexican rival Juan Manuel Marquez.

Top Rank's CEO Bob Arum, who promotes Pacquiao, is in the process of receiving very lucrative proposals from both Time Warner/HBO and CBS/Showtime. Pacquiao's last pay-per-view performance, a twelve round unanimous decision over Shane Mosley in May, generated his highest pay-per-view buyrate figures to date. Pacquiao-Mosley is estimated to have received between 1.3 to 1.4 million pay-per-view purchases.

Additionally, Pacquiao's last pay-per-view was handled by HBO's rival, Showtime, who used their parent company CBS to secure a deal with Top Rank. CBS aired promotional spots for the event, and episodes of the Pacquiao/Mosley Fight Camp 360 reality series.

To prevent another Showtime coup, HBO is bringing out the heavy guns by involving their parent company Time Warner.

"We are in the process of getting our proposals from HBO's Time Warner and CBS/Showtime, and I must say, that there is a frenzy. It's unbelievable. They're offering for the promotion an incredible amount of support. Like I've never seen before. We estimate that CBS, that their support was worth about $10 million on the open market for the last fight [Pacquiao-Mosley.] And both HBO and CBS/Showtime are way above that now," Arum told BoxingScene.com.

This time around, Arum believes the proposals will be worth around $15 million - based on early estimations.

"[Media expert] Mary Kleka is pricing it out right now, but based on looking at it, it looks to me to be close to $15 million, but I won't have an actual number until the end of the day as to what the real value is. These things have a value based on what they can be bought in the market place for," Arum said.

"I know what Showtime's numbers were last time, and they were over $10 million after Mary priced it out. We're dealing with CBS/Showtime together. Last time, we did it in the spring, and this time, we're in the fall, which is right in the heart of football. And CBS has all of the big college football games on Saturdays, and CBS has a channel of college sports that runs the smaller games throughout the day, and they have Sunday football, so those spots are extraordinarily expensive."

Top Rank will receive the proposal from Time Warner/HBO shortly, and Arum expects to have the proposal from CBS/Showtime by next week.

"We will have the HBO/Time Warner proposal first, and go to CBS/Showtime to get their proposal, which we will have next week," Arum said. "This will be the most incredible marketing plan and publicity plan ever for an event in history. Any event. The estimate of the $15 million that is being analyzed by media experts as we speak. God knows what number this can be. We're really excited on this one."

The 79-year-old promoter admits to being blown away by the high paced pursuit by both networks to secure the next Pacquiao pay-per-view.

"It's unprecedented. CBS/Showtime has not been finalized yet, but with HBO/Time Warner coming in, I tell you that they're making everything that came before look very small," Arum said.

"We're in the process now of making a decision within the next week. HBO blew us over last night with its proposal. We're not dealing with the sports department. We're dealing directly with the chief executives. I never believed that they would come up with anything like this."

User Comments and Feedback (Register For Free To Comment) Comment by WESS on 06-26-2011

[QUOTE=mikemurni;10746717]STFU.. In your figures, Pac's revenue against Oscar was 45M after having sold at 1.25M buys. That means that PPV fight only amounts to $36. Have you ever heard a PPV being sold that less..Fvcking moron... And if you add…

Comment by LeadUppercut on 06-26-2011

[QUOTE=mikemurni;10745917]Floyd.....is fighting bums that are coming of loses..[/QUOTE] Manny, is fighting bums that are coming off losses..... to Floyd :D

Comment by Bhopreign on 06-26-2011

Why is this guy fighting Marquez again, no need for that fight especially at 147. Boxing is the only sport where you can fool the fans, because most of them arnt hardcore fans and dont understand whats really going on.…

Comment by skillswin on 06-26-2011

[QUOTE=WESS;10743798]Total revenue? lol I'm talking about fight for fight when facing the same fighters. You really want to see [B][SIZE="4"]TOTAL REVENUE[/SIZE][/B]?????? Mayweather's PPV #'s Mayweather vs Gatti - 365,000 buys = $16.5 million revenue Mayweather vs Judah - 375,000 buys…

Comment by skillswin on 06-26-2011

[QUOTE=javysouthpaw;10740013]I don't understand why Pacquiao is still with TR. He is big enough to sell fights on his own just like DLH and Floyd.[/QUOTE] Not smart enough....

Post a Comment/View More User Comments (98)
Top Headlines Andre Berto Targets Danny Garcia: I Want To Make a Statement! "Fighting Words" - The Revolving Door and Boxing's Changing Faces Mayweather Continues To Push a McGregor PPV With Poster Gervonta Davis is Set To Face Mario Rorozco on Barthelemy-Bey Photos: Orlando Salido Arrives in LA For Francisco Vargas War Mosley Tabs Porter Over Thurman: He Has Better Chin, Endurance Hearn: Badou Jack-Callum Smith is The Fight We're Pushing For Mares: Don't Rule Out Possibility of Cuellar Getting Knocked Out! Deontay Wilder's Handlers Reach Out To Alexander Ustinov Kosei Tanaka Stops Rene Patilano in Six Rounds in Nagoya, Japan Video: Shane Mosley Jr. Reflects on Win, The Future, More Tony Bellew: I'll Face That Bitch David Haye on That Joker Channel! Denis Shafikov, Joel Diaz Jr. To See Action on June 11 in El Monte Tony Bellew Gets Off The Deck, Brutal KO of Makabu For WBC Belt Video: David Avanesyan, Trainer Talk Win Over Shane Mosley Stephen Smith, Sean Dodd, Scott Fitzgerald All Victorious Video: Roberto Duran on Mosley Defeat To Avanesyan David Avanesyan Will Be Ringside To Scout Thurman vs. Porter Callum Smith Stays on Course For Title Shot, Get TKO in Six Ricky Burns Ready For Revenge on Crawford, Broner Showdown Video: Shane Mosley Talks About Loss To David Avanesyan David Price Returns in Style With Quick Knockout Victory Holyfield Believes Anthony Joshua Could Break Marciano's Record Bellew vs. Makabu LIVE Results From Goodison Park Frank Warren Questions Hearn's Position on Joshua vs. Haye James DeGale's Coach Confident: Badou Jack is Tailor-Made For Us Hearn: Eubank is Bigger UK Fight For Golovkin Than Saunders Golovkin's Coach: Only GGG Fight Brings Mayweather 100 Million! Bellew: I'll Fight That Bitch David Haye, He's Degrading Boxing! Photos: Ricky Burns Makes History, Blasts Di Rocco For WBA Belt Bellew vs. Makabu: Sean Dodd Looks To Enter The World Scene Viktor Postol Motivated By Underdog Role Against Crawford Arum: If Mayweather Wants Pacquiao, Let Him Come To Manila Haumono Saw Flaws, Believes He Will Chin Check Joseph Parker Glowacki Hopes To Get Usyk To Poland, Then Wants Lebedev Avanesyan Ends Shane Mosley, Secures Thurman-Porter Shot Vazquez Outpoints Bone, Eyes Future Clash With Adrien Broner Gabe Rosado Not Looking Past Gutierrez To Chavez Jr. Showdown Shane Mosley Jr. Edges Roberto Young With Majority Nod Bermane Stiverne Eager To Step in, Face Deontay Wilder
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement