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Arum Expects 400-500K PPV Buys For Chavez-Martinez

By Keith Idec

NEW YORK — Promoters of the competing event Sept. 15 in Las Vegas have touted their card as “free-per-view,” a shot at the possible pricetag of $65 fight fans will have to pay to watch the Sergio Martinez-Julio Cesar Chavez Jr. showdown in HD that night.

Promoter Bob Arum nevertheless believes there still will be plenty of customers who’ll buy HBO Pay-Per-View’s four-fight show headlined by the long-awaited middleweight battle between Argentina’s Martinez (49-2-2, 28 KOs) and Mexico’s Chavez (46-0-1, 32 KOs), the WBC’s 160-pound champion.

Martinez has never fought in the main event of a major pay-per-view show and Chavez has headlined only smaller, independent pay-per-view broadcasts produced by Arum’s Top Rank Inc. But Chavez’s last four appearances on HBO have drawn tremendous ratings in comparison to other HBO boxing broadcasts and Martinez-Chavez has evolved into one of the most interesting fights in the sport.

That combination, according to Arum, should lead to a solid showing when the pay-per-view numbers are compiled following Martinez-Chavez at UNLV’s Thomas & Mack Center.

“I don’t know what a realistic number is, I really don’t,” Arum said. “But my template is [Miguel] Cotto-[Antonio] Margarito, the second fight, which did 550,000 buys [Dec. 3 from Madison Square Garden]. You factor in the fact that some of that is attributable to the island of Puerto Rico, because Cotto performs exceptionally well [on pay-per-view there]. So I would say, realistically, between 400,000 and 500,000 [buys for Martinez-Chavez].”

Keith Idec covers boxing for The Record and Herald News, of Woodland Park, N.J., and BoxingScene.com.

User Comments and Feedback (Register For Free To Comment) Comment by BennyBlanco on 07-20-2012

[QUOTE=rey guey;12352683]I think Arum's about right on this one. 500,000 sounds about right.[/QUOTE] [QUOTE=rey guey;12352722]the Tomas Mack has already sold 70% of the 17,000 or so seats. [/QUOTE] AHAHAAHAAAHA... "Guey" is right....you have to be the last person in the…

Comment by GRUSTLER on 07-20-2012

[QUOTE=Primera;12354104]Sure I'll take it. Or better yet how about your 1 BIL, to my 10 BIL[/QUOTE] So you are willing to put 10Bil up to my 1Bil? If so.... sig it.

Comment by The Smash on 07-19-2012

[QUOTE=GRUSTLER;12354045]Lets bet 100MIL on it. I got Martinez by massacre.[/QUOTE] If Martinez hadn't refused OST, then I don't think he'd win a round.

Comment by big_james10 on 07-19-2012

[QUOTE=BIGPOPPAPUMP;12352041]NEW YORK — Promoters of the competing event Sept. 15 in Las Vegas have touted their card as “free-per-view,” a shot at the possible pricetag of $65 fight fans will have to pay to watch the Sergio Martinez-Julio Cesar Chavez…

Comment by Primera on 07-19-2012

[QUOTE=GRUSTLER;12354045]Lets bet 100MIL on it. I got Martinez by massacre.[/QUOTE] Sure I'll take it. Or better yet how about your 1 BIL, to my 10 BIL

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