Advertisement
Advertisement
Boxingscene.com

Arum: DiBella Not Marketing Sergio Martinez Correctly

By Michael Marley

Common sense would dictate that a world title bout held in the neutral zone of Atlantic City between a formidable champion from Argentina and a little-known challenger from the UK is not going to cause a commotion at the box office.

But that's the predicament that middleweight ruler Sergio "Maravilla" Martinez and unbeaten hopeful Darren Barker, who comes from the Barnet district in the outer rim of London, finds themselves in for their HBO bout this Saturday night.

Nerves in the Martinez camp are raw from criticism of this pairing. Lou DiBella blasted the media for "disrespecting" the Englishman and Sampson Lewkwicz rapped fight scribes for playing matchmaker.

But, to hear Hall Of Fame promoter Bob Arum of Top Rank tell it, Martinez is not being promoted and marketed properly and he can't understand why this is.

"They've got the clay (to mold Martinez into stardom), they've got plenty to work with," Arum said by telephone from Las Vegas. "First, he is a real quality fighter. Second, he's a real good looking guy. And, in the little time I've been around Sergio, he's seemed to be a nice fellow. "

Obviously, things are easier if he's Puerto Rican or Mexican but he's not. Look back eight years with (Manny) Pacquiao, though, and people said, 'He's a Filipino, he'll never be a superstar fighter in America.' But now Pacquiao certainly is all that and an international superstar."

Arum said he thinks DiBella is being a bit penny-wise and pound foolish in pitching Martinez to the USA masses.

"Look, I like Lou even though he sometimes shoots his mouth off," the 79 year old head of Top Rank said. "But you've got to take a portion of the good fee you're getting from HBO and pour into marketing Martinez. You take $50,000 or $75,000 out of the pot and explain to Serrgio and Sampson why you're spending it to market the fighter.

"I would've bought an ad in the Metropolitan section of the (New York) Times and put photos of Carlos Monzon and Jorge Galindez alongside Martinez. You put something on it like, 'Look who's fighting in Atlantic City.' Anything to stir it up, create some buzz out there."

HBO is reportedly forking over a $2 million fee for the Barker-Martinez show, with the lion's share going to the champ who pulverized Tall Paul Williams and an estimated $350,000 to the British boxer.

"Martinez is a smart kid, he would get it, understand it," Arum said. "You could do some crazy things to promote him with even $50,000. You can't just berate the media like Lou has been doing. You got something with Martinez but you have to brand him."

So there it is, free advice from Uncle Bob for Cousin Lee.

Surely it's worth every penny.

User Comments and Feedback (Register For Free To Comment) Comment by GRUSTLER on 09-30-2011

Can't believe I'm saying this but have to agree with Arum on this one. Martinez should be promoted better but as soon as the Paul Williams win, they began to try to go the route of every fighter and ask…

Comment by BostonGuy on 09-29-2011

Do you guys think that Sergio would be well served if DiBella tried to get him some fights against the other big name middleweights in Germany? I think there's a lot of $$$ to be made as boxing is much…

Comment by mushahadeen on 09-29-2011

[QUOTE=Ringlife;11230394]I can't believe Steroidgio just signed an extended contract with Lou Dibella like a couple a months ago what was he thinking Lou can't give him that kind of money that Golden Boy can give him.[/QUOTE] Steroidgio re-signed w/ Lou…

Comment by Ringlife on 09-29-2011

I can't believe Sergio just signed an extended contract with Lou Dibella like a couple a months ago what was he thinking Lou can't give him that kind of money that Golden Boy can give him.

Comment by rudyyr on 09-29-2011

Yup..GBP or TopRank..dibella is geting phased out by HBO..GBP is a better fit, arum is getting kinda old..

Post a Comment - View More User Comments (43)
Top Headlines Jamie Cox Feels He Would Topple DeGale, Jack, Ramirez, De Carolis Photos: Frankie Gavin, Sam Eggington - Face To Face at Presser Klitschko vs. Joshua Getting Close as Both Sides Wait For Rulings Erik Skoglund-Timy Shala WBA Title Clash Rescheduled To Dec. 9 Tyson Fury Facing 10 Day Deadline From WBO To Explain Condition Izu Ugonoh Anticipates a World Title Shot in 2017 Jose Pedraza's Manager Not Happy, Says Boxer is Stuck in Limbo Ward: I’ve Got Plenty of Time To See What I Need Of Kovalev Mayweather Sr: Danny Garcia Can't Beat My Son, Not as Good Flanagan: Now or Never For Crolla Fight – One or Two Left at 135 Eddie Hearn Eyes Pro Deal, Star Potential For Nicola Adams James Metcalf-Serge Ambomo New MGM Headliner on October 7 Parker Tabbed By Bookies as Big Underdog in Joshua Fight Klitschko: Since Going Pro, I've Never Had Such a Long Break Ryan Rhodes: Facing Ricky Hatton Will Be Weird Kovalev Rejects Talk That Golovkin Dropped Him in Camp Dillian Whyte, Ian Lewison Explodes- Pulled Apart at Presser Pacquiao Looking Solid in Training Camp, Very Fast and Strong Kozaev, Fayfer, Papazov, Ananyan Get Wins in Krasnodar Tommy Morrison's Son Fights To Create Own Identity Mayweather Sr: I Believe My Son Will Fight Again, Break The Record Andreev, Chelokhsaev Win, Tedeev Upset in Vladikavkaz Lucas Matthysse To Return in Early 2017, Says Golden Boy Prez Photos: Perrella-Ugas, Karl-Quezada on Weight For PBC on FS1 Adam Balski Knocks Out Valery Brudov in The Fifth Chocolatito Not Pleased With Offer For Inoue, Prefers Cuadras Lewkowicz Sends Warning Message To Today's Boxers Ricardo Mayorga is Back, Plans Ring Return For December Luis Ortiz To Klitschko: I'll Replace Fury, Whoop Your Ass on 10/29 Ohara Davies is Off Burns-Relikh, Returns Saturday in Germany Hearn Keeps Everyone in Suspense on Joshua vs. Klitschko, Parker Mikey Garcia Still Waiting For a Date, Hopes For Zlaticanin Shot Video: Abregu Suffers KO Loss, Opponent Attacked Afterwards! Abregu Knocked Out By Journeyman, Post-Fight Brawl Erupts Javier Fortuna Will Go After Pedraza or Sosa vs. Smith Winner Cleverly Eager To Fight: I Want To Rip That Title Off Braehmer Pacquiao-Vargas Broadcast Team - Bradley, Smith, Kenny, More Billy Joe Saunders Return Moved To October 22 in Cardiff Juanma Vows: I'll Go For The Kill, Won't Stop Until I KO Vazquez! Golovkin-Saunders: Warren Will Try To Make The Fight Happen
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement