Advertisement
Advertisement
Boxingscene.com

Arum Confident Pacquiao-Bradley Breaks 1 Million Buys

By Rick Reeno

MGM Grand, Las Vegas - The long wait was well worth it, says Top Rank's CEO Bob Arum. The veteran promoter is confident that Saturday's HBO Pay-Per-View rematch, between Manny Pacquiao and Timothy Bradley, will break a million pay-per-view purchases.

The fighters first met in June 2012 and very, very few people picked Bradley to come out on top. It was viewed by most as nothing more than a stay-busy defense for Pacquiao. Very few casual fans were familiar with Bradley. After the smoke cleared, Bradley won a controversial twelve round split decision. The pay-per-view generated 890,000 buys.

Despite some interest for an immediate rematch, especially from the Filipino fans who were screaming for murder, Arum's company placed the rematch on the shelf and matched the two fighters against other opponents.

Pacquio returned in the fall of 2012 and saw himself get knocked out by Juan Manuel Marquez in six rounds. Bradley came back in early 2013 and took a ton of punishment in a "Fight of The Year" decision win over Ruslan Provodnikov. Bradley followed up on that performance last October with a clear decision victory over Marquez. Pacquiao came back a month later to win an easy twelve round decision over Brandon Rios.

Bradley's HBO Pay-Per-View with Marquez only generated 375,000 buys. Pacquiao's HBO Pay-Per-View with Rios only generated 475 to 490,000 buys [although some experts claim it was lower]. There were key factors that attributed to those numbers. Marquez has never been able to generate huge pay-per-view numbers without an A-side opponent like Pacquiao or Mayweather. And Pacquiao's fight with Rios was held in China, which significantly decreased the U.S. media coverage and the promotional impact in the United States.

After nearly two-years, some people believe Pacquiao has a lost a step or two, and many believe Bradley is now a step or two better since their first fight. The Vegas odds [9-5 as of Wednesday] reflect a very close fight.

"It was considered [a one-sided fight] the first time. People said 'Bradley is a pretty good fighter, but this is just another exercise for Manny Pacquiao.' Right? There wasn't much excitement. Now, look at the Race & Sportsbook [at the odds]. This time a lot of people are picking Bradley, knowledgeable people, knowledgeable writers," Arum told BoxingScene.com.

Bradley's victories over Provodnikov and Marquez have made him a bigger name and raised his name value. But more importantly, Arum says the pay-per-view is trending very well in terms of where the buyrate figure will fall.

"It's much bigger because nobody knew who the hell Bradley was [in the first fight]. And then when we were building it up we ran in to what was a devastating thing...[and it] was the Celtics and the Heat going seven games in what was a great, great series. That took ESPN out of the mix. They weren't going to plug the fight, plug the fight, plug the fight - they were plugging the game and nobody blames them. Thank God we don't have that now," Arum said.

"Right now I'm afraid because it's doing so good [in the pre-fight purchase estimates]. In other words, there is a feeling that it will go over 1.2 million...certainly over a million, a million-one. Remember that we did 900,000 the first time."

User Comments and Feedback (Register For Free To Comment) Comment by Cgarcia on 04-11-2014

I changed my prediction. I think it will do 200K or less. If that would make the Floyd fanbase happy. ;-)

Comment by big_james10 on 04-11-2014

[QUOTE=LoudNeighbor;14410978]The first fight drew 700k. Pac isnt the star that he was then. This fight does 600k imo. Look forvArum to inflate the numbers, only to be corrected by Dan Rafael in an ESPN article[/QUOTE] Dan Rafael won't correct him.…

Comment by big_james10 on 04-11-2014

[QUOTE=The Gambler1981;14410820]That last line is hilarious~ "Right now I'm afraid because it's doing so good [in the pre-fight purchase estimates]. In other words, there is a feeling that it will go over 1.2 million...certainly over a million, a million-one. Remember…

Comment by big_james10 on 04-11-2014

The firs fight only sold 600,000. I would bet on this fight only selling 800,000 at most. Of course Arum will claim it sold 300,000 more buys than it actually did as he does with every fight.

Comment by Cgarcia on 04-11-2014

I think Maidana vs Mayweather will do 1.8 million. Ask Schaefer. ;-)

Post a Comment - View More User Comments (87)
Top Headlines Mikey Garcia Makes Surprising Pick for His Toughest Opponent Frampton Felt Like Failure, Had Dark Days After Santa Cruz Loss Canelo-Golovkin 24/7 To Debut on August 26, on HBO Tim Tszyu Puts Away Chris Khan in Two Rounds Ismail Muwendo, Seniesa Estrada Pick Up Wins in Anaheim Verdejo To Stay Busy While Flanagan Situation is Sorted Out Tyson: McGregor's Gonna Get Killed; Dumb to Accept Boxing Rules! Gennady Golovkin Links With Chivas Regal For Chivas Fight Club Frank Warren Wins Damages Against Chris Eubank Jr. Top Rank VP: We'd Love Lomachenko-Salido II As Soon as Possible Butler-Hall II, Davies-Farrell, Fielding-Brophy on September 30 Greorge Groves vs. Jamie Cox on October 14 in London, WBSS McGregor: I Can Fight in Many Stances, Mayweather Has One Heiland: I Don't Feel Like The Underdog With Charlo, I'm Confident Broner: I Bet They Won't Bet Against Me Again After This Fight! Randy Couture: Mayweather Will NOT Knock McGregor Out Mike Tyson Says Molestation Incident Was a Motivator To Box Frampton: Selby is a Natural Fight To Make, The Timing is Right Haye: Before You Criticize Parker, Take a Good Look at Joshua! Abel Sanchez on What McGregor Must Do To Beat Mayweather Enrico Koelling Helping Erik Skoglund Prepare For Callum Smith Maybe there are worse things in boxing than Mayweather-McGregor Mayweather Vows: This Fight Won't Be Dull - It's Kill or Be Killed! Carlos Molina Hits Santo Domingo For Carlos Adames Clash Eddie Alvarez: McGregor Has Very Real Shot To KO Floyd Early Julio Cesar Chavez Jr. Plans October Return, Eyes Martin Murray Cortez: McGregor a Very Powerful Puncher, Has Great Potential Amanda Serrano is Latest To Consider a Jump To MMA McGregor: Conditioning is Not an Issue Against Mayweather Jessie Magdaleno vs. Cesar Juarez Clash is Close For October Holyfield: Joshua Must Think About His Image, Forget Tyson Fury Kyoguchi Wins IBF World Title: Ryoichi Taguchi, Kono Get KO Wins Eubank Sr: James DeGale is "Suspect" For Not Entering WBSS Omar Figueroa: Mayweather-McGregor a Joke, Slap in The Face Garcia Open to Staying at 140, Moving Up to 147 After Broner Charlo: Jacobs Exploited Golovkin's Flaws, Better Than Canelo Daily Bread Mailbag: Mayweather-McGregor, Ward-Stevenson Frank Warren on Haye-Ringstar TV Deal, Signings in The UK Aloyan Gets WBC Belt in Second Pro Fight, Fedor Chudinov Wins Wilder's Manager Concerned That Stiverne Missed His Drug Test
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement