By Ryan Burton
Staples Center, Los Angeles - Top Rank CEO Bob Arum revealed at the post fight press conference for newly crowned WBC middleweight champion Julio Cesar Chavez's title winning effort over Sebastian Zbik - that the "son of the legend will" most likely face WBA 154-pound champion Miguel Cotto next.
He said that Antonio Margarito is another option for Chavez Jr. but that Margarito may take a tune up fight in Mexico first according to Arum.
When a reporter asked about a potential showdown with WBC Emeritus middleweight champion Sergio Martinez Arum quickly shot down the notion saying that Martinez has never been on pay per view.
"Miguel Cotto and Margarito are both proven pay per view draws. They both are good pay per view sellers. Martinez is a great fighter but has never been on a pay per view card. Advertisers won't get behind a Chavez-Martinez fight like they would with a Cotto or Margarito who are proven commodities," Arum said.
Another reporter told Arum that perhaps Martinez needed a promoter like Arum.
The Top Rank CEO fired a shot a Martinez's promoter Lou DiBella by saying - "No. What he needs is for his promoter to get off his ass and make him a pay per view attraction."
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