Advertisement
Advertisement
Boxingscene.com

Arum Breaks Down The Pacquiao-Marquez HBO Deal

By Rick Reeno

BoxingScene.com spoke with Top Rank's CEO, Bob Arum, to get a better idea on why his company selected HBO as the network to distribute the pay-per-view for the upcoming trilogy bout between Manny Pacquiao and Juan Manuel Marquez, which takes place on November 12 at the MGM Grand in Las Vegas.

For the last few years, Pacquaio's pay-per-view showcases were distributed exclusively by HBO Pay-Per-View. Earlier this year, Showtime was able to snatch away Pacquiao's May showdown with Shane Mosley. Showtime had a serious advantage by involving their parent company, CBS. With the involvement of CBS, Arum's company had the ability to promote the pay-per-view to 115 million homes compared to HBO's 28 million homes. CBS aired episodes of the pre-fight reality series "Pacquiao/Mosley: Fight Camp 360."

Top Rank's collaboration with Showtime was a big success, generating between 1.3 to 1.4 million pay-per-view purchases. The buyrate figure opened up a lot of eyes, because it showcased Showtime's ability to fuel a successful pay-per-view. HBO, feeling an obvious threat from their competitor, did everything possible to secure Pacquiao's next fight.

The biggest factor in selecting HBO was the involvement of their parent company, Time Warner, who brought their stable of channels to the bargaining table. And Arum was very impressed with the new leadership structure in HBO, which came together after [HBO Sports President] Ross Greenburg's departure from the company.

"The deals proposed by HBO and Showtime were unbelievable. And we felt, in this case, HBO, under their new leadership, were really behind this 100%. We were very, very impressed with the leadership, [HBO co-presidents] Richard Plepler and Michael Lombardo," Arum told BoxingScene.com.

"I think as far as HBO is concerned, they now have the entire Time Warner company working on this fight and giving us their assets. We wanted to encourage that. I thought that it's going to be great for boxing by getting all of the Time Warner entities behind boxing, like TNT and TBS. I think we did a great thing for boxing by going to CBS and Showtime. And now I think we're doing another great thing for boxing by doing this fight with a new reorganized HBO and Time Warner."

The involvement of TNN and TBS is only the icing on the cake. CNN is going to be heavily involved in the promotion of Pacquiao-Marquez. Arum and Pacquiao will appear on CNN’s popular program - "Piers Morgan Tonight" - and the network plans to replay episodes of HBO's reality series Pacquiao-Marquez 24/7.

"We have commitments from CNN, with Piers Moragan, we'll be on. Delays of 24/7 will be shown on CNN, which is something that is absolutely great. There will be a lot of stuff shown on TBS and TNT. [Basketball legends] Charles Barkely and Reggie Miller will be enlisted in the promotion for that fight. There will be a lot of great, great things," Arum said.

User Comments and Feedback (Register For Free To Comment) Comment by don miguel on 08-07-2011

[QUOTE=big_james10;10951119]Yeah, right! All the Pactards are going to be shocked when HBO releases the numbers and they discover that this fight only sells [B][SIZE="5"]700 to 800,000 PPVs at the most[/SIZE][/B]. They will all be shocked and wonder how Pac/Mosley could…

Comment by don miguel on 08-06-2011

I can't wait for the 24/7 of jmm-pac 3. I'm excited to know what would jmm drink this time

Comment by JoeDaWg on 08-06-2011

HBO had to step up big. No way they let showtime steal the golden goose twice. I for one am very happy its on HBO. 360 sucked balls and the commentary on showtime puts me to sleep. Pac marquez will…

Comment by » HE3R0 « on 08-06-2011

Nice. Go Chuck.

Comment by flipbjefrox on 08-06-2011

pac vs. mosley was supposed to be a mismatch and it did as well as floyd vs. mosley :lol1:

Post a Comment - View More User Comments (51)
Top Headlines Tommy Langford Vows To Bounce Back From First Career Defeat Mayweather, Klitschko, Ward, Jones Create 2022 HOF Debate Rigondeaux's Coach: Now Lomachenko Can Prove His True Worth! Beterbiev vs. Koelling: Vacant IBF Title Likely To Be at Stake Video: Jim Lampley Talks Canelo-Golovkin, Andre Ward, More Video: Roy Jones Jr. Discusses The Retirement of Andre Ward Linares: The Draw Was Best Decision For Canelo vs. Golovkin Joseph Parker May Defend in Japan, Against Kyotaro Fujimoto? Campbell Reveals His Father Passed in Lead-Up To Linares Bout Daniel Jacobs Clarifies Role of Al Haymon in Eddie Hearn Union Nico Hernandez, Tramaine Williams, Zhilei Zhang Get Big Wins Parker: I Can Bring Out The Weaknesses in Anthony Joshua! Jack Culcay To Make U.S. Debut on Gassiev vs. Wlodarczyk Fury Camp Believe 'Dark Forces' Are Root Cause of Parker Scores Wilberth Lopez Shocks Jose Roman, Ends His Win Streak Frampton: Frank Warren Deal is Best Chance To Get Massive Fights Rakhim Chakhkiev, 34, Announces Retirement From Boxing Photos: Yunier Dorticos Crushes Dmitry Kudryashov in Two Photos: Jorge Linares Drops, Beats a Very Game Luke Campbell Hearn Reveals Big Plans For U.S. Market, Being a Force on HBO HBO's Lampley Explains: Golovkin is Slipping, He's Deteriorating Photos: Joseph Parker Retains, Majority Nod Over Hughie Fury Jorge Linares: I Would Like To Fight Mikey Garcia Next! Kautondokwa Ready To Send Saunders To Sleep in December Video: Eddie Hearn on Signing Daniel Jacobs, Expanding To U.S. Luke Campbell: I Outclassed Linares, I Landed The Clean Shots! Golden Boy Prez: Canelo-GGG II in Talks, Could Happen in May Video: Daniel Jacobs Discusses HBO Deal, Canelo-Golovkin Daniel Jacobs vs. Luis Arias, Jarrell Miller vs. TBA on November 11 Dorticos: Once I Landed, I Knew it Was Over - I Want Gassiev! Jorge Linares Drops Luke Campbell, Wins Split Decision Dorticos Smashes Kudryashov With Brutal KO in Two Rounds Jorge Linares vs. Luke Campbell - LIVE BoxingScene Scorecard Daniel Jacobs: I'm Truly Excited To Join HBO and Matchroom! Romero Duno, Abraham Lopez Get Wins on Linares-Campbell Keith Tapia Drops, Decisions Lateef Kayode in WBSS Reserve Bout Nonito Donaire Dominates Ruben Hernandez, Wins WBC Silver Fury's Promoter: Decision For Parker Was "Absolutely Disgusting" Daniel Jacobs Signs Multi-Fight Agreements With HBO, Eddie Hearn Joseph Parker Retains, Wins Majority Decision Over Hughie Fury
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement