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Arum: 90% of Fans Don't Care About The PPV Undercard - Boxing News
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 Last update:  1/30/2014       Read more by Edward Chaykovsky         
   
Arum: 90% of Fans Don't Care About The PPV Undercard
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By Edward Chaykovsky

Earlier today, Top Rank revealed the HBO pay-per-view undercard to the Manny Pacquiao-Timothy Bradley rematch, taking place on April 12th at the MGM Grand in Las Vegas. As part of the card, Ray Beltran and Rocky Martinez will collide in a lightweight eliminator, Khabib Allakhverdiev will defend his WBA 'regular' junior welterweight title against Jessie Vargas, and Bryan Vasquez defends his WBA interim-super featherweight belt against undefeated contender Jose Felix.

Not everybody was pleased with the undercard lineup. Speaking with scribe Kevin Iole of Yahoo Sports, Top Rank's CEO Bob Arum explained that most fans do not care about the actual undercard and they are only influenced to purchase a pay-per-view show on the strength of the main event. He doesn't believe the undercard for this card, or any PPV card, has a huge impact on the buyrate figures.

"In theory, yes, it makes sense to say, let's go get a lot of good, interesting fights and put them on the [pay-per-view] undercard, but the truth is – and I've been doing this a long, long time – 90 percent of the people don't want to see the undercard and don't care about it," Arum said. "But there is a point to the argument that we should give the other 10 percent something to watch that they'll enjoy, so we decided to try to put together a fun card for them."

Tags: Bob Arum , boxing


 

 User Comments and Feedback (must register to comment)

comment by Berry Picker, on 02-01-2014
[QUOTE=Sun Diego]Agree. Plus sometimes the undercard fights are more entertaining then the main event which leaves a good inpression on the casual fans whom in return may look forward for the next event. When you spend $75 and the entire event is a disapointment it turns casuals away real fast[/Q...

comment by Sun Diego, on 02-01-2014
[QUOTE=mathed]90% of fans care about spending $75.00 for 3 schit fights and a good main event. Charge $45.00 for your PPV's and no one would complain.....but we all know it ain't happening.[/QUOTE] Agree. Plus sometimes the undercard fights are more entertaining then the main event which leav...

comment by JoeMan, on 02-01-2014
That's probably why Showtime is losing money. SHO/GBP spend more than they make as opposed to HBO/TR spending less, but makes more...On Mayweather fights alone, SHO will go bankrupt in no time starting from his $40 million guarantee, then he had to be supported with expensive boxing stars on Mexi...

comment by sweetpea87, on 02-01-2014
I'm in the 10% that does care about the undercard. If I have to pay the now ridiculous price of $75 for a PPV, the I want to see good match ups the whole night. I have bought PPV with ****ty undercards before, but since they have kept raising the prices I buy a lot less of them.

comment by Berry Picker, on 02-01-2014
[quote=Beater_of_ass] People don't give a **** about the undercard when it's f*cking garbage and that's what Top Rank usually does. Canelo is a decent fighter but nothing special and the right matching on Floyd's cards for so long made him a star. That is all the proof you need, just think if Gol...

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