Advertisement
Advertisement
Boxingscene.com

Andre Ward Sees No Reason To Trash Talking Persona

By Keith Idec

Andre Ward won’t create a promotional persona, like the alter ego Floyd “Money” Mayweather Jr. has used to help him earn eight figures for fights.

The unbeaten WBA super middleweight champion won’t insult his opponent’s mother, either, the way Ricardo Mayorga did while relishing his role as boxing’s bad boy. And you won’t read about Ward starting fights outside the ring, getting sued, loading his gloves or doing any of the other dubious things his peers have done to draw negative attention to themselves in recent years.

If that costs Ward millions and the opportunity to become a transcendent star, despite his obvious abilities in the ring, so be it. The 2004 Olympic gold medalist is more than willing to sacrifice some income to maintain his integrity.

“I’ve set out from day one to do things the way that I’ve been raised to do them,” Ward (24-0, 13 KOs) recently stated while promoting his Dec. 17 showdown with Carl Froch (28-1, 20 KOs). “I’m not going to change for anybody. I’m going to be myself. You would be surprised how many people outside of boxing come up to me, mothers and fathers, and say, ‘Man, hey, I appreciate the way you carry yourself. Continue to do so, and I’m going to point my kids to say, man, he’s a good example.’ That kind of stuff, right there, means a lot more to me than [gaining] a few fans.”

Though he understands why some contemporaries do so, the 27-year-old Ward watches others promote themselves using negative tactics and shakes his head.

“If you look at guys like Ricardo Mayorga, for example, you know, he was a shooting star,” said Ward, a married father of three who’s one victory away from winning Showtime’s “Super Six World Boxing Classic.” “He came in, he made some noise and then he was gone. Especially for a young fighter, when he does do that people take shots at him and say he’s ignorant. But then when you do have a young man who tries to carry himself the right way, not as a front or as an act, but as a lifestyle, that’s not accepted, either.”

The religious, thoughtful Ward couldn’t care less what critics say, as long he feels as though he is honoring the memory of his late father, Frank Ward.

“At the end of the day, I’ve got to live my life in the middle,” Ward said. “I can’t get caught up in whether people like it or don’t like it, because when it’s all said and done my children are going to look back at this career and I want to be able to point them to my career and say, ‘Hey, follow your dad. Watch the way your dad did it.’ Because once this sport is all said and done, and I hang them up, the legacy that I left, that’s going to be there forever.

“So that’s more important to me than getting a few pats on the back and for people to say, ‘Hey, you’re exciting outside the ring. You just started a brawl.’ People expect fighters to do that anyway. When you tell somebody that you’re a fighter, they expect you to be ignorant, they expect you to act a certain way. And like I said many times before, I wasn’t raised that way. So I’m going to continue to wear my father’s name with pride and continue to live the way that I was raised to live, and not apologetically.”

Keith Idec covers boxing for The Record and Herald News, of Woodland Park, N.J., and BoxingScene.com.

User Comments and Feedback (Register For Free To Comment) Comment by cupocity303 on 12-09-2011

[QUOTE=Bacatit;11537346]If PBF didn't create an alter ego would he be in the position he is in right now ? Casual fans want drama, most of them get bored during a clinical masterpiece by Floyd, even Winky can attest to this.…

Comment by cupocity303 on 12-09-2011

[QUOTE=Bacatit;11537300]One thing we know about boxer is if they don't secure a substantial amount of cash flow to invest they are bound to go broke. Nobody really pays to see a good or even great boxer box, people pay for…

Comment by mrsatan on 12-09-2011

I can't stand Andre Ward because he is a Jesus freak. I hope Froch knocks him out.

Comment by Rome-By-Ko on 12-09-2011

Ward is a good fighter,and he sells good in his home town..If he does not feel the need to talk sh!t that's what's up because it's not his style..Having said that War Froch!!!!:boxing:

Comment by *Boss* on 12-09-2011

[QUOTE=Check_hooks;11536864]Special fighters have the balls to fight abroad. [B]Special fighters dont get busted open while wearing the best headgear money can buy against sparring partners with sparring gloves on. [/B] Froch is a special fighter. Ward the jury is still…

Post a Comment - View More User Comments (31)
Top Headlines Golovkin's Promoter: You Never Heard Canelo Booed Like That! Josh Taylor May Get To World Title Within a Year, Says McGuigan With Andre Ward Retired, Who is The #1 P4P Fighter in The World? Oscar Valdez Gets Off The Floor To Decision Genesis Servania Gilberto Ramirez Drops, Decisions a Very Game Jesse Hart Michael Conlan Drops, Stops Kenny Guzman in Second Round Loeffler: Canelo Should Be More Confident After Full 12 With GGG Conceicao, Kavaliauskas, Mayer, Lenny Z, Gaibnazarov Win Bouts Photos: Jorge Linares, Luke Campbell - in Top Form, Battle Ready Photos: Dorticos, Kudryashov - Get Tense, Ready For WBSS War Anthony Dirrell Denies Chavez Jr.'s Claim of Fight in November Lozano vs. Rodriguez Rematch Top Boxeo Telemundo Return Gervonta Davis Facing First Degree Aggravated Assault Charge Linares Weighs In at 134.2 Pounds; Campbell Weighs 134.8 Anthony Yigit vs. Sandor Martin - Undercard Information Castano Still Not Paid For Win Over Michel Soro, Legal Action Looms Hughie Fury: When I Say I'll Knock Parker Out, I'll Knock Him Out! Team Ramirez Dedicate Hart Fight To Mexico Earthquake Victims Photos: Sergey Kovalev, Vyacheslav Shabranskyy - Face To Face Michael Conlan Aims To Impress With Big Win in Tuscon Photos: Parker vs. Fury Erupts in Near Brawl at Weigh-In Jesus Soto Karass vs. Juan Carlos Abreu - ESPN, November 2 Valdez on Servania: There Was a Time Nobody Knew Pacquiao, Too Daniel Jacobs: Billy Joe Saunders is Running Scared To Death! Sergey Kovalev: 'Maybe' Virgil Hunter Will Train Me, 'Maybe Not' Kathy Duva on Sergey Kovalev's Current Market Value Ken Shiro-Pedro Guevara - WBC Clash Set For Loaded Tokyo Card Frank Warren Gives Take on Rio Ferdinand Becoming a Boxer Hughie Fury: Skin Condition Poisoned By Blood - Fully Fit Now! Joseph Parker Aims To Have Many More Fights on UK Soil Golovkin's Promoter: GGG's Legacy at Stake in Canelo Rematch Photos: Canelo Helping Earthquake Victims in Mexico Joseph Parker-Hughie Fury and Who's Number Two? Video: Sergey Kovalev Talks Return, Andre Ward's Retirement Ward: When You Don't Have Desire, Shouldn't Be in Boxing Ring Roach Still Hopes Pacquiao-Horn Rematch Will Happen in 2018 Kosei Tanaka Out for Two Months Due To Eye Socket Fractures Video: Bernard Hopkins Gets Deep on Canelo vs. Golovkin Video: Jorge Linares Talks Canelo-Golovkin, Mikey Garcia, More Kovalev Laughs: I Said I'd Stop Andre Ward's Career - It's True!
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement