By Miguel Rivera

Sampson Lewkowicz, adviser to WBC middleweight champion Sergio Martinez (51-2-2, 28KOs), says the fight with Miguel Cotto (38-4, 31KOs) is very personal to his fighter.

Martinez is still bothered by an incident from a few years ago, where the Argentine boxer claims Cotto snubbed him at the ESPN studios. Lewkowicz says Cotto was disrespectful when Martinez came over to shake his hand, a gesture which Cotto blew off, according to Martinez.

"Martinez said he would never going to ever forget that day. Now Cotto has a problem because this is very personal," said Lewkowicz to Carlos Narvaez. "Sergio was humiliated in front of everyone."

"With [Julio Cesar] Chavez Jr., that was not personal. [Sergio] only felt that his title was taken away [without entering the ring]. With Cotto this is personal. He is so motivated by what happened. This is not for sport or for the championship. He is going to want to [pay] Cotto [back for what he did]."

The fight takes place in June 7th at Madison Square Garden in New York City.