Advertisement
Advertisement

9/14 Becomes Boxing's New Gold(en Boy) PPV Standard

By Jake Donovan

The final four months of the 2013 boxing season look more and more promising with each addition. Within a span of less than a month, three of the biggest fights that can realistically be made will take place – two of which will take place on the same show.

Three weeks prior to the long awaited (though not necessarily anticipated) Oct. 5 heavyweight clash between Wladimir Klitschko and Alexander Povetkin, 2013 will see its biggest event – by far – take center stage in the boxing capital of the world. Tickets have already been sold out for the September 14 showdown between Floyd Mayweather, Jr. and Saul ‘Canelo’ Alvarez. Their PPV headliner at the MGM Grand in Las Vegas has already established a box-office record, with the live gate total estimated in the neighborhood of $19.5 million.

Expectations of the $65 pay-per-view card (plus $10 more for HD) were to threaten the record set by Mayweather’s 12-round points win over Oscar de la Hoya in May ’07, registering more than 2.5 million units sold to the tune of $140 million.

With the addition of the 140 lb. world championship between Danny ‘Swift’ Garcia and Lucas Matthysse as the evening’s co-feature, many believe a new record will be set in mid-September.

Regardless of how the final numbers play out, there’s no question that this one-two punch of must-see fights taking place on the same September 14 show have established a new benchmark. Future pay-per-views now have a new act to follow with the latest Gold(en Boy) standard set.

“There’s no question, this becomes the new gold standard,” Golden Boy CEO Richard Schaefer declared during a media conference call to announce the addition of Garcia-Matthysse to what is already the year’s most anticipated show. “If you have promoters who have a commitment, you have make a huge step forward to make new fans. We’ve shown that.

“Mayweather Promotions and Golden Boy Promotions have shown a commitment. This takes it a huge step forward.”

The main four combatants in the Sept. 14 show all had their last fights within a month of each other. Alvarez – who celebrated his 23rd birthday on Thursday – began the run with a career best win, a 12-round unanimous decision over Austin Trout this past April. One week later, Garcia (26-0, 16KO) survived a major gut check from former two-division Zab Judah to take a well-deserved decision.

The month of May saw the return of Mayweather (44-0, 26 “by way of”), who was nearly perfect in a landslide win over Robert Guerrero. Two weeks later, Matthysse’s 3rd round destruction of Lamont Peterson was awe-inspiring enough to have Schaefer tab him as the sport’s latest leading action star.

With the aforementioned quartet of wins, public demand was instantaneous for Mayweather-Alvarez and Garcia-Matthysse to be made. Speculation ran rampant that a fight with the unbeaten Alvarez would come more towards the back end of Mayweather’s lucrative six-fight deal with Showtime, if ever at all. Similar skepticism suggested that Garcia would find a way to go around a Matthysse fight.

Critics were not only proven wrong on both accounts, but get both fights on the same show in what is already a runaway lead candidate for 2013’s Event of the Year.

"We didn't need to do this. Tickets are sold out. This is without question a thank-you to the fight fans and an attempt to bring new fans to the sport,” Schaefer said in making the fight.

The promoter has every right to pat himself on the back in delivering such a show, yet was genuinely humbled that he was able to pull off the deal. Such humility, however, didn’t prevent him from reminding the other side of the Cold War (Top Rank) of what he has been able to accomplish on his own, and without feeling the need to resort to gimmicks to sell an event.

“Loaded pay-per-view cards are the hallmark of Golden Boy and Mayweather Promotions pay-per-views,” Schaefer proudly declares, but not without a parting shot. “The Butterbean days are over.”

Jake Donovan is the Managing Editor of Boxingscene.com, as well as a member of Transnational Boxing Ratings Board and the Boxing Writers Association of America. Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by croz on 07-23-2013

[QUOTE=lopez36;13582457]Who else is on this card?[/QUOTE] They mentioned Victor Ortiz might be possible. He'll probably be fighting Alfonso Gomez next. The Ghost also called him out.

Comment by JakeNDaBox on 07-23-2013

[QUOTE=Brickfist;13583011]There is also Carlos Molina vs Ishe Smith for the IBF jmw title which is a good fight and wasn't mentioned in the article. Also possible is Trout vs Lara which is still being negotiated, if it comes this will…

Comment by JakeNDaBox on 07-23-2013

[QUOTE=Fetta;13582628]Who cares! I would be happy if it was just these two fights! Best card in many many years Also Trout v Lara possible still[/QUOTE] Seriously, with these two fights, the other two will basically serve as wings/dinner/beer time for…

Comment by Brickfist on 07-23-2013

There is also Carlos Molina vs Ishe Smith for the IBF jmw title which is a good fight and wasn't mentioned in the article. Also possible is Trout vs Lara which is still being negotiated, if it comes this will…

Comment by ramblingalp on 07-23-2013

[QUOTE=lopez36;13582457]Who else is on this card?[/QUOTE] [QUOTE=Fetta;13582628]Who cares! I would be happy if it was just these two fights! Best card in many many years Also Trout v Lara possible still[/QUOTE] [QUOTE] Saturday September 14 @ MGM Grand, Las Vegas,…

Post a Comment - View More User Comments (14)
Top Headlines Anthony Upton Drills Luke Paddock For English Title Abel Sanchez: No Pacquiao, I Want Crawford vs. Danny Garcia! Alan Castano: My Goal Was To Win, Not Outdo My Brother “Fighting Words” - When Good Fighters Meet Great Ones Canelo's Trainer Wants Him To Knock Liam Smith Out Vide: Jose Ramirez on Crawford's Performance, Ring Return WBC Prez Feels Crawford Could Be Another Floyd Mayweather Video: Oscar Valdez on His Big World Title Win Video: Lenny Zappavigna on His Knockout Win of Ik Yang Video: Jessie Vargas Talks Crawford, Benavidez, More Donaire Prepares For Mandatory Defense With Magdaleno Valdez Has No Problem With REVENGE Fight With Lomachenko Video: Gilberto Ramirez Talks Crawford vs. Postol, More Crawford: Postol Did NOT Want To Fight or Exchange, He Ran Video: Viktor Postol Explains His Defeat To Terence Crawford Ryota Murata Wants Billy Joe Saunders Title Shot Delvin Rodriguez Gets Close Decision Over Shawn Cameron Tim Bradley on Amir Khan's MMA Move - "He's a Clown!" Video: Terence Crawford Talks Postol Victory, Strategy, More Roach: Crawford's Speed Was Too Much, We Needed a KO Jessie Vargas, Jose Benavidez Trade Words - Fight Looming? Brandon Figueroa Admits Sluggish Performance, Plans Brief Rest Video: Nonito Doniare on Pacquiao-Crawford, Postol, More Video: Sulaiman on Crawford, Amir Khan, Chocolatito, Wilder Video: Tim Bradley on Pacquiao-Crawford, Coming Back, More Marcos Maidana Noncommittal on Ring Return Photos: Oscar Valdez Demolishes Rueda For First World Title Oleksandr Gvozdyk vs. Joe Smith Jr. WBC Eliminator in Play Photos: Crawford Dominates Postol To Unify - HUGE Gallery Postol: I Tried To Make an Exciting Fight, Crawford Was Running Anthony Mundine vs. Danny Green Rematch Inching Closer Photos: Marcos Maidana Resurfaces in The United States Crawford: Yuriorkis Gamboa is Still The Toughest Fight I've Had Terence Crawford: Manny Pacquiao Must Fight Me at 140! Roach Likes The Idea of Pacquiao vs. Crawford, at 140-Pounds Crawford Trainer: We Weren't on Roach's Level? Freddie Who? Crawford: I Hurt Postol With Every Solid Shot That Connected Terence Crawford Drops, Dominates Postol To Unify Titles Crawford vs. Postol LIVE BoxingScene Scorecard Oscar Valdez Crushes Rueda in Two, Wins WBO Title
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement