Advertisement
Advertisement

$100K ‘KO Of Night’ Bonus Offered on Knockout Kings

By Jake Donovan

Tuesday’s press conference in Los Angeles to formally announce the September 15 showdown between Saul ‘Canelo’ Alvarez and Josetito Lopez was chock full of reveals.

Three of the four televised slots have been filled. Golden Boy CEO Richard Schaefer announced plans for live entertainment throughout fight week as well as major musical acts on the Friday and Sunday bookending the September 15 Showtime-televised card at the MGM Grand in Las Vegas.

Perhaps the biggest news of the afternoon – and perhaps the most inspiring for those appearing on the show – was the announcement of an added incentive to win and look damn good doing so. A cash bonus will be offered to the fighter who delivers the most crowd-pleasing knockout of the evening.

“This fight is called Knockout Kings,” said Oscar de la Hoya, Golden Boy president. “The best knockout of the night gets an extra $100,000.”

Dating back to the buildup for Lopez’ eventual upset stoppage win over Victor Ortiz last month, Golden Boy Promotions has made a point to sell each of its cards with the promise of the main attractions taking the fights out of the judges’ hands. The idea was spawned from the rash of controversial decisions in recent months, particularly Tim Bradley’s disputed points win over Manny Pacquiao last month in Las Vegas.

Since then, the Golden Boy brass has promised knockouts in each of its televised cards on HBO and Showtime. The idea for the ‘Knockout Kings’ tagline for this card was spawned when it was still believed that Ortiz would be facing Alvarez in September. Golden Boy stuck with the name and have pieced together the card to play into that theme.

Now the company will have the chance to literally put its money where its mouth is, provided that a vote-worthy knockout occurs on the televised portion of the card,

“The most important thing is that the fans at home through AT&T are going to vote to determine who deserves the $100,000.00,” announced de la Hoya, slipping in a shout out to one of the show’s many sponsors. AT&T subscribers will have the opportunity to vote on the evening’s best televised knockout.

It has yet to be confirmed if there will be other outlets provided for non-AT&T customers. For now, the goal to send in the fighters with the mindset that the judges need not bring their pencils or be given any chance to become part of the story.

“That’s an extra incentive for the fighters to give the best knockout of the night.

Jake Donovan is the Managing Editor of Boxingscene.com. Follow Jake on Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by New England on 07-18-2012

it's a good idea in terms of trying to generate action, but if somebody gets hurt badly this will backfire.

Comment by ghidra on 07-18-2012

Jhonny Gonzalez is gonna win that cash.

Comment by MurkaMan on 07-18-2012

[QUOTE=danktrees;12348481]how would the Martinez Chavez fight getting more ppvs prove that Chavez is a bigger star? As it stands the canelo fight is uninteresting because of a poorly picked opponent so I don't see how Chavez doing better numbers would…

Comment by spoonwars on 07-18-2012

[QUOTE=Chuckguy;12348685]Far more people know who lopez is than Lara. Although I don't like the choice of opponent I must say it makes more biz scence. Besides what has Lara done to earn a shot!? Really tell me because as far…

Comment by Chuckguy on 07-18-2012

[QUOTE=spoonwars;12348518]Point is, Canelo always poorly picks an opponent. He needs to wake up like Chavez and fight somebody that is a threat (e.g., Lara). Until he can beat or fight competitively against one, enjoy the paper star as is.[/QUOTE] Far…

Post a Comment - View More User Comments (16)
Top Headlines David Lemieux Had Surgery To Repair a Torn Meniscus Jean-Claude Van Damme Wants Mayweather-Pacquiao II Eric Molina: If No David Price - Bring on David Haye Showdown! Del Valle Provides a Tough Litmus Test For De La Hoya, Team Says Canelo: I'm Making History - Golovkin is Older and Fought Nobody! Rosado, Monroe Exchange Harsh Words Ahead of Sept. 17 Fight Ray Edwards, Former NFL Veteran, Inks Boxing Promotional Pact Rosado-Monroe Winner Could Get Canelo Next, Says Golden Boy VP Diego De La Hoya: Just Having The Last Name is Not Enough Jermall Charlo is NOT Yet on Board For Julian Williams Defense Tommy Oosthuizen Resumes Career With a Stoppage Win Peralta Parks Cab in The Garage, Ready For Guerrero Rematch De La Hoya: Canelo in The Process of Being a Worldwide Superstar Canelo vs. Smith: Sadam Ali, Eddie Gomez Added To The Card Kid Galahad: Brook Will Beat Golovkin in Style, Box His Ears Off! Malignaggi: I Wouldn't Mind a Shot at David Peralta Next P. Fury: Brook in a Win-Win Position Against Gennady Golovkin David Price Eager To Face Joseph Parker on Joshua Card Crolla Very Motivated To Topple Jorge Linares in 'Legacy Fight' Ricky Burns, if He Beats Relikh, To Land Adrien Broner Next? Mayweather vs. Pacquiao PPV: Strange Twist in Waiter Lawsuit Lauren's Trainer: Svensson Never Fought Anyone on This Level Teddy Atlas: Nobody at 147 is in a Hurry To Face Errol Spence Abel Ramos Breaks Down Juan Jesus Rivera in Six Rounds Edwards Gaining Steam in Camp as Casimero Bout Nears "Fighting Words" - Guerrero, Angulo and the Right Time To Go Canelo: Ready To Face Golovkin? He Has To Be Ready For Me! Two Olympians Investigated For Gambling Allegations in Rio Sammy Valentin Joins WBO Drug Free Kids Movement In Tampa Canelo, Smith No Longer VADA Testing - No Cause For Concern Peralta: I Was a Sad Cab Driver, Now I'm a Happy Boxer Hasanboy Dusmatov Denies Promotional Deal, Eyes Olympics Video: J. Mayweather Discusses Gennady Golovkin vs. Kell Brook Video: Badou Jack Talks James DeGale Unification, More Photos: Shakur Stevenson Sports TMT Hat at Homecoming Parade Video: J. Mayweather Discusses Mayweather vs. Pacquiao II Ian Tims Joins MGM, Will Return Soon Chocolatito vs. Cuadras: Ryan Martin Added To The Card Video: Peralta on The Journey From Cab Driver To Contender Video: Robert Guerrero Reflects on Shocking Loss To David Peralta
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement